Welcome back! Fall is right around the corner meaning the holidays are near. Here are some Internet marketing article to ensure you don’t fall off track during the busiest season of the year. Five Reasons to Publish Evergreen Content; An SEO’s Ultimate Post-Penguin Checklist [Infographic]; 3 Tips for PPC Holiday Preparation in 2012; 10 Simple Tips For Effective Mobile SEO; and
This Week In Internet Marketing 2012 09 18
Evergreen content refers to informational material that remains relevant for a long period of time. Writing instruction blogs such as “how to’s,” step-by-steps,” and “tips” are great ways to attract new and returning visitors to a website.
The Google Penguin update shouldn’t scare anyone, anymore. To keep the penguin happy, conduct a backlink audit, make sure on-page SEO meets Google’s guildlines and track down negative SEO links. Check out this infographic to learn the most natural and safe strategies in building authority and obtain relevant links.
The busiest time of year for PPC is quickly approaching: the holiday retail season. To keep track of your PPC spend a well thought out plan is in order. You must understand when online transactions peak and when the shopping commences. With the right preparation and knowledge of your market, you’ll see a good return from your PPC spend.
With 30 per cent of all online searches deriving from mobile devices, it’s no surprise that mobile search SEO a trending topic. To set your business apart from its competitors and start optimizing mobile marketing. Here’s 10 simple tips to get you started.
Sharing content via social media is easy. Click the publish button and you’re done. However, how do you ensure what you share on Facebook, Twitter and Google+ is optimized correctly. With the proper planning and coding your social shares can go viral and you’ll be able to track them effectively in analytics. Thanks to SEOmoz’s you can download the free Structured Social Sharing Formula and start sharing properly.