This Week In Internet Marketing 2012 09 04

This Week In Internet Marketing 2012 09 04

Welcome to September everyone! Summer is slowly drifting away meaning Internet marketing is about to speed up! Here are some IM articles to help you stay on top: Guest Blogging – Enough is Enough; 7-Step Guide to Improve Your Lead Generation Efforts; How to Leverage Consumer Intent to Maximize PPC Performance;  25 Ways to Use AdWords Data for SEO; and Facebook Expands Demographic Post Targeting for Pages.

This Week In Internet Marketing 2012 09 04

Guest Blogging – Enough is Enough

Guest Blogging – Enough is EnoughGuest blogging can be a faithful sidekick to a successful off-page marketing strategy. That being said, it’s important to understand that guest blogging is merely a small tactic within link building efforts. Will guest blogging become exhausted? Find out the predictions for the future of link building.

7-Step Guide to Improve Your Lead Generation Efforts

Attaining an abundance of leads is great yet acquiring a consistent flow of leads that convert into customers is critical for the success of a business. Here are 7 steps that will assist your business in achieving its lead generation goals.

Leverage Consumer Intent to Maximize PPC Performance

In order to maximize a PPC campaign one must fully understand their target audience but they also must understand a potential consumer’s intended search query. By understanding consumer intentions towards specific content and KPIs will help you tailor the most successful PPC campaign possible.

25 Ways to Use AdWords Data for SEO

25 Ways to Use AdWords Data for SEOThe data from a PPC campaign can provide valuable insight for a business’s organic optimization. The data from an AdWords campaign can be used to feed SEO and content marketing efforts. Check out how AdWords can influence your future SEO strategy.

Facebook Expands Demographic Post Targeting for Pages

Facebook attempts to make it easier for business to reach their desired audience by expanding its target post features. Pages with 5,000 likes or more will be able to “control who sees your posts in their news feed” by targeting their by gender, relationship status, age, location and language. Very cool new feature for Facebook marketing.

More Internet Marketing Headlines

AdWords: Geo-Targeting Options in 11 Countries, Including Canadian Postal Codes

Apple: The Most Valuable Company Ever [Infographic]

LinkedIn Expands Ads Into 17 New Languages

45 Signs You Need To Get A Grip On Your Social Media

if Content Is King, Multiscreen Is The Queen, Says New Google Study

Post By Vanessa Copeland (104 Posts)

Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working with a strong focus on social media, Vanessa aspires to learn all aspects of this fast-paced industry.

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7 Comments

  • avatar

    Thanks, it’s great to find so many great articles in one place! I especially loved the “Leverage Consumer Intent to Maximize PPC Performance” article, it really opened my eyes on how to read consumers.

  • avatar

    Well , I was thinking that internet marketing is going to die in early 2012 because google change his rules, so i don’t follow it anymore and prefer to take online survey or something else that has real work. But after seeing your collection I found that reveal something new for me especially the use of ADword for SOE.
    Thank you for your effort collecting this article I’m sure I’m going to visit your blog again

  • avatar

    Thank you for this collection of great articles, it’s really nice that you guys do this as it makes it easy for people to find the best selections of the week. I’m sure they’ll all be good reads.

  • avatar

    I’m glad that they finally launched the new Facebook page feature, it’s a matter of time to be accessible to all pages.
    I’m still hating their timeline and biography feature, the worst move ever on their part.

    • avatar
      Vanessa Copeland 

      on 

      Hi Matie,
      Ya, the demographic post targeting is a really cool tool for all businesses. Without paying to promote your post, you can pick who sees it! I hope its a feature that sticks around for a while.

  • avatar

    The first headline above caught my eye right away. I have guest blogged at other websites and I have had people guest blog at mine. Oddly enough, I never really saw it as a way to increase off-site links. That’s probably not very marketing-minded of me!
    Quality content will always increase website worth. I can’t imagine any future where Google penalizes quality content. That would be silly, in my opinion. Guest blogging is a way to get more quality content on your site with less effort.
    I always find that focusing on giving your readers the information or entertainment they’re looking for results in greater success than focusing on marketing.

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