This Week In Internet Marketing 2012 08 21

This Week In Internet Marketing 2012 08 21

Your Internet marketing campaign is in full-swing; you’re getting leads that are turning into business for your company. On the other hand, your business may have changed since the outset of your campaign. Maybe you’ve discovered a new target market with lots of potential. It might be beneficial to tweak your campaign to focus on these new opportunities. Let’s talk about this in our next review meeting.

Happy Tuesday! Here are some interesting Internet marketing headline to keep you in the loop: 3 Ways to Begin Aligning Your PPC & SEO Strategies; Facebook Testing Promoted News Feed Posts for Non-Fans; Google Reveals Some Recent Changes To How It Ranks Results; 8 Link Building Tips – Whiteboard Friday; and AdWords: How to Influence with 95 Characters or Less.

This Week In Internet Marketing 2012 08 21

3 Ways to Begin Aligning Your PPC & SEO Strategies

The two key components of Internet marketing are paid and organic search. Both strategies can operate single-handedly; however, collaborating the two is a powerful combination that will benefit both your consumers and business. Aligning both PPC and SEO strategies isn’t an easy process; therefore, check out this article and learn how to pair both successfully.

Facebook Testing Promoted News Feed Posts for Non-Fans

Facebook promoted posts has enabled a new advertising options for pages, allowing individual posts to be seen by more fans. Now, Facebook has announced brands may be soon able to advertise in the news feeds of non-fan Facebook users. Testing has yet to commence, yet if rolled out this will change how business can reach a much broader audience on Facebook.

Google Reveals Some Recent Changes To How It Ranks Results

Throughout June and July, Google has released 86 search quality changes. Keeping up with Google’s changes could classified as a full-time job. This article reviews which changes are directly related to how Google ranks search results.

8 Link Building Tips – Whiteboard Friday

Producing content that receives an abundance of fast links isn’t simple for small and medium brands to attain. Pushing out quality content that gets links can become easier if a brand builds the right online relationships. Check out these 8 awesome tips from SEOmoz. Number three is my favourite:”Build good infographics quickly.”

Five Biggest Infographic Mistakes Marketers Make

Infographics can be a great way to extend information to an audience; therefore, they should be accurate and easy to understand. Here is a chance to learn from other’s mistakes to ensure you produce a successful infographic and avoid an #infographic #fail.

Check Out the Latest Internet Marketing Infographics

Twitter: A Day in the Life [Infographic]

Online Reputation Management [Infographic]

How Google Remembers Top 2012 Olympians [Infographic]

Pinterest Popularity Makes a Case for Visualization [Infographic]

22 Ways to Create Compelling Content [Infographic]

Post By Vanessa Copeland (104 Posts)

Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working with a strong focus on social media, Vanessa aspires to learn all aspects of this fast-paced industry.

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5 Comments

  • avatar

    Regarding the first item on the list – the relationship between PPC and SEO. Some companies do not like to bid on their branded terms if they are already receiving high rankings in the organic results. I’m more in the frame of mind that it’s important your brand take advantage of as much of the above the fold screen real estate as you can. You will likely gain position one, allowing your sitelinks to be displayed as well. Plus you have direct control over the ad copy and which sitelinks to include – which you don’t with organic listings.

  • avatar

    Facebook is improving a lot on its pages, despite their own conflicts of privacy and the fall of its value in Wall Street. The feeds for non-fans is a good step forward.

  • avatar

    Thanks, it’s really helpful to have the best links from this week collected in one place.

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