Welcome back to another interesting week in the world of Internet marketing. Here are some informative articles to keep you up to IM speed: How Google Finds Unnatural Links to Your Website; Killer PPC Ads: The Fundamentals; 7 Steps To A No Nonsense Social Media Plan; and Google Shows That It Cares If Your Site Is Optimized For Smartphones.
This Week In Internet Marketing 2012 08 14
Google’s Penguin update, the lead detective in tracking down unnatural links, has “warranted” thousands of sites of potentially being de-indexed for use of spammy links. Google’s algorithms work in mysterious ways, have you ever wondered how Google find these unnatural links pointing at your website? Check out this infographic to get a better understanding of Google’s ways.
When creating pay-per-click ads it’s vital (for a campaign’s success) to stand out against competitors. How do you stand out? Compelling copy, formatting and relevancy. Learn the fundamentals and start crafting your very own “killer” PPC ads.
Stellar social media presences aren’t made overnight. A strategic plan must be put in place to ensure people want to engage with your social network. Don’t know where to start? Here is a helpful guide to follow when planning the angle of your social media plan.
Have you ever been browsing the web from your smartphone, clicked on a page and was greatly disappointed to discover that the website wasn’t mobile friendly? Google has set out to ease mobile surfing by providing a small smartphone icon next to pages that have been optimized for mobile browsing. Thanks again Google!