Internet Marketing August 7th, 2012
Welcome to August everyone! The days of summer are numbered, and so are the Internet marketing topics I’ve collected for you this week. Check out these articles and stay on top of what’s been going on in Internet marketing: 4 Tips to SEO Your Videos for Google and YouTube; 5 Overlooked PPC Keyword Research Tools; The 10 Keys to Optimizing Facebook Engagement; and 10 Point Checklist for Content Marketing.
Did you know that YouTube is the second-largest search engine next to Google? Videos can be a great part of your online marketing strategy and can also assist your SEO ranking. Learn from these 4 tips how to optimize your videos to maximize online presence and customer engagement.
Acquiring good keyword research skills is essential to building a successful PPC campaign. There are countless quality keyword research tools; however, take a look at these 5 free overlooked tools that can lead your PPC campaign in the right direction.
People have liked your Facebook page, now what? It’s important that you engage your audience with the most optimized posts possible, or people might unlike the page. Stay away from bulky text posts; let the photos do the talking. Photo posts with 140 characters or less have proven to be most successful.
There’s no secret behind content marketing, consistently create, publish and broadcast content that your target audience will find valuable and will want to take part of. Create “evergreen content” that answer questions prospective customers may have, create step-by-step instructions and teach with how to descriptions.