Internet Marketing July 24th, 2012
Happy Tuesday and welcome back to another exciting This Week in Internet Marketing. Here are some interesting articles to keep you in the IM loop: Facebook users not as satisfied as Google+ users; The History of HTML5; 5 Ways to Boost B2B Conversions; How To Create Mobile Marketing Campaigns That Win; and Improving Social & Subscriptions Calls to Action – Whiteboard Friday.
As the most popular social network, Facebook have proven to be the least popular when it comes down to customer satisfaction. This is good news for Google+ as they try to become a more prominent and engaging social network.
Check out this infographic that outlines the history of the language of HMTL5. HTML5 has been heralded as the future of the internet. Many sites have ditched Flash in favour of HTML5. Find out where it originally derived from and what sites have adopted it over the years.
Business to business marketing shouldn’t be dry and straight to the point. Whether a person is buying for business or for personal reasons, their emotions will lead them to the point of purchase. This article outlines potential changes that can be made to a B2B campaign; therefore, boosting B2B leads and conversion rates.
With the increase of mobile online users, business owners have realized the potential of creating a mobile marketing campaign. For many businesses this platform of marketing may be foreign territory. As in other forms of marketing, understanding your target audience and creating a budget is essential. Follow these tips and create a winning mobile campaign.
Sometimes less is more and this also applies to your usage of the call to actions displaying on your website. Check out this great video from SEOmoz. Learn some great tips on how to maximum your conversion rate by limiting your call to actions requests and placing them purposefully.