This Week in Internet Marketing 2012 06 12

Internet Marketing June 12th, 2012

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Why the Google Penguin Update is Good for SEO

Hello again! Stay in the loop and rise to the top; check out some of the latest article surrounding Internet marketing. Why the Google Penguin Update is Good for SEO;Content Experiments in Google Analytics Replace Google Website Optimizer; Twitter Confirms Facebook Integration of Username, Hashtags, Photo; Forget Reading! Web Content Is Meant To Be Skimmed; and PPC Landing Page Optimisation.

This Week in Internet Marketing 2012 06 12

Why the Google Penguin Update is Good for SEO

It has been greatly debated over whether or not Google’s latest algorithm update Penguin is a positive or negative when regarding SEO. Nonetheless, time is pointing out the positives. Penguin is only affecting Black Hat SEO “artists” and for all the White Hat SEO practitioners this update is actually a good thing. SEO that have been delivering quality from the start should have no problem keeping up with Google’s search algorithms.

Content Experiments in Google Analytics Replace Google Website Optimizer

As of August 1st Google’s Website Optimizer will become inactive. Gone but not forgotten, this tool will be replaced by Content Experiments in Google Analytics. This new feature is now active in Google Analytics and will carry out much of the same functions as Website Optimizer. Attached to this article is a video that outlines the a step-by-step introduction to this new feature.

Twitter Confirms Facebook Integration of Username, Hashtags, Photos

Twitter not only updated its Twitterbird logo, but it also announced their integration with Facebook. You can now edit Twitter account settings to link directly to your Facebook timeline. This feature is also available for Facebook Fan Pages which will be a big time-saver for publishing desired content. All @usernames and #hashtags will create a rich link accessible to all Facebook users.

Forget Reading! Web Content Is Meant To Be Skimmed

Do you know if your audience is actually reading your content? Learn about the three different  types of online readers: non-readers, readers and skimmers. Making content that is skimmable will ensure that your key messages and properly portrayed to targeted audiences. Get “write” to the point, make visually appealing content and ensure everyone has a positive experience on your site.

PPC Landing Page Optimisation

Having a quality landing pages has been proven to increase conversion rate. There’s not one-size fits template for a effective landing page; therefore having multiple landing pages tailored to your specific audience is key to increase increasing quality score and boosting conversion. This article outlines some key AdWords concepts that can assist the improvement of your brand’s conversion.

More Internet Marketing Headlines

10 Facebook Marketing Mistakes to Avoid 

The Evolution of Google Adwords – A $38 Billion Advertising Platform

No flipping the bird! Twitter unveils strict usage guidelines for new logo

Google Swallows Up QuickOffice

Mobile Site or Mobile App: Which Should You Build First?

Post By Vanessa Copeland (111 Posts)

Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working at TechWyse as a social media coordinator since May 2012, she aspires to learn all aspects of this fast-paced industry.

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Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working at TechWyse as a social media coordinator since May 2012, she aspires to learn all aspects of this fast-paced industry.

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