Google AdWords is at it again! Check out these articles and stay up-to-date with the ever-changing world of internet marketing. Google AdWords Auction Insights Reveals Who You’re Competing Against; 10 Myths That Scare SEOs But Shouldn’t; 5 Essential Components of Localized Marketing Strategy for National Brands; and 4 KPIs to Measure Your Social Media Success.
This Week in Internet Marketing 2012 05 29
The Google AdWords auction process is no longer a mystery to advertisers. Google now provides competitive reports which will offer information about advertisers and where they stand in comparison to competing advertisers in the auction process. No competitor campaign details will be published, however; this feature will help you better understand whether you need to increase bids or not.
Check out this video from SEOmoz outlining common misunderstandings about SEO, describing everything from keyword density to reciprocal linking. Learn how to ensure your website isn’t using spam words and backlinking to poorly credited web pages. Understand the misconceptions of re-publishing content and truth about reciprocal links. Watch this video and set the record straight.
With 90 percent of consumers using search engines while researching products and services in their local area, it’s valuable for national brands to comprehend how to leverage its online local marketing effort against competitors. With the estimated forecast that local market advertising will reach a high of 19.9 billion this year, this article highlights how your brand can gain dominance within its localized market.
As more organizations begin to see the value of social media as a marketing strategy, it’s important to understand how to evaluate your online campaign’s success. In order to measure sentiment, one must determine the difference between positive and negative messages. This article from Business 2 Community highlights how to measure your social media presence based on four key performance indicators.