Another exciting week of internet marketing strikes again. Here are some great headlines to keep you in the loop: Conducting a 5 Minute Brand Reputation Audit; How Social and Mobile is the New iGeneration; 10 Great Adwords Options For Boosting Conversions; and one of the most important How to Choose an SEO Consultant.
This Week in Internet Marketing 2012 05 15
A company’s brand reputation can’t be measured in currency; however, creating a trustworthy and notable brand presence online can be measured. To ensure online conversion of your brand’s reputation is paired with your company goals, an audit is essential. There are many simple online tools to assist brand management; nonetheless, to ensure success, consistent maintenance is a must. This article outlines the steps to conducting a brand audit for the first time.
With mobile internet and email use becoming more popular than computer activity adapting to this change is inevitable for a brand’s success. In order to gain the attention of the digital natives and “iGeneration” online users, a brands digital platforms must be accessible through mobile devices. This study outlines what digital media, brands and devices are important to college students.
TechWyse PPC managers are experts when it comes to understanding the ins and outs of paid search. Nevertheless, for beginners AdWords might not come easy. Understanding AdWords will help boost conversions and also provide a better ROI. Search Engine Land columnist, Matties Otter, highlights the necessary features that can help users get the most out of AdWords.
SEO is a two-way street to success. In order for a website to be optimized correctly a strong relationship and understanding must be created between the consultant and the client. The client shouldn’t be asking all the questions; an SEO consultant should be the one asking questions to get to know your company better. Picking the right SEO consultant can help your website rise to the top.