Internet Marketing May 1st, 2012
It’s hard to believe that we’re now in May, how time flies! The internet marketing world was abuzz last week, here are the stories that will bring you up to speed: Google Anti-Web Spam guru Matt Cutts gives us a great overview of how Google organic search works; we learned about how links can affect your rank; Google improves the transparency of Quality Score; and finally Facebook improves analytics for ads.
In this 8 minute video Matt Cutts Head of Google’s Web Spam team tackles the expansive question of how Google ranks the 600+ Million websites of the world. The video explains how Google has changed its indexing methods over time. He also talk about the way pages are graded and the physical process of returning the best results to the user.
We all know analyzing links is what set Google apart from other search engines. This article by Search Engine Watch talks about several different ways links can affect your rank. Among the factors covered are changes to Google’s algorithmic scale, sites that link to you dropping their own pagerank or vanishing outright, to even becoming the victim of a negative SEO attack.
With each keyword in Google AdWords you’re given a Quality Score. Ads with a low quality score will show less and cost more. Knowing your ad’s Quality Score can help you make decisions about how to improve your campaigns and lower your spend. Now you’ll be able to hover over your ad, see your quality score, expected CTR, ad relevance and landing page experience.
Facebook is taking some of the detailed reporting data from its page post insights such as likes, number of comments, RSVPs, brand mentions, etc and is applying those same insights to their ads interface. These measures aim to give advertisers more data and a better realization of their ROI. It will be interesting to see if the new stats will cause advertisers to spend more on better performing campaigns.