This Week in Internet Marketing 2012 03 05
This article by the pros at SEOmoz highlights the importance of using negative keywords. Negative keywords filter irrelevant searches. The absence of negative keywords can lead to wasted clicks and impressions. Take the example of someone searching for the movie “Moving Malcolm,” the entire page is flooded with ads for moving companies. A tremendous waste of spend.
Facebook timeline will be mandatory for brand pages as of March 30th 2012. If you’re doing social with us, do not despair, we will be in contact with you about a strategy to get your timeline up and running. What you need to know: custom Facebook tabs will work, but they won’t be able be defaulted. All users will land on your timeline. Arrows that point to like buttons will no longer point to the like button, unless we redesign the page. Your cover photo is an amazing opportunity to greet visitors! The new layout brings a ton of new features, all of which are covered in the article. Let’s speak about this new opportunity soon.
Yet another algorithm update has been released by Google. Google states that the “launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.” Local search will also be affected in that there is now a “new system to find results from a user’s city more reliably.” As SEM professionals, we’ve seen many updates over the years and this is just another change that keeps us all on our toes.
Staying on top of seasonal trends can boost your search marketing efforts. It’s important to mark events on a calendar and write fine-tuned copy and bid on some strategic keywords to increase your traffic and bring in more leads. It’s also important to determine which holidays are important to your business and whether or not they fall on a weekday or weekend. These are all factors we take into consideration when we plan out your PPC campaign.