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Internet Marketing September 23rd, 2011
Last week was packed with a number of significant internet marketing headlines, we saw: the +1’s affect on Google Display Network ads; how mobile-optimized websites can improve your AdWords ROI; monumental announcements at the Facebook F8 conference; Google+ opens to everyone and beginner friendly ways to SEO your Facebook fanpage.
In the coming weeks Google will begin rolling out +1 social integration on Google Display Network Ads. These are picture based ads that will now be more prominently displayed on the networks of your social sphere. When the corresponding landing page is +1’d it stands a better chance of being displayed to users within their social sphere!
Google now gives preferential treatment to mobile optimized in that they will have higher quality scored, better ad placement at a lower cost. So if your site isn’t optimized, get it done, or at least get the landing page your advertising for optimized, your budget will thank you.
Where Facebook originally aimed to be a digital ID for everyone, it’s moving towards becoming a “’digital autobiography’ in which brands will have to integrate themselves.” It’s the challenge for brands to move into creating content that people will want to include on their new digital autobiography, see our latest blog for more about Facebook’s new Timeline.
Three months after its trial release Google+ Beta is now open to anyone. It seems that the Google+ team has been hard at work, incorporating 100 new feature enhancement to date. It remains to be seen if Google+ can take any significant portion of Facebook’s market share; it seems more likely that it will find its own niche much like Twitter.
This article outlines practical ways to SEO your fanpage and also debunks some popular techniques that were said to boost SEO on your fanpage. Everything from status updates to Facebook Notes are covered in this comprehensive article by Search Engine Watch.