With another exciting week of internet marketing ahead, here are some of the stories that made headlines last week: clickable phone numbers in mobile ads; how to write a search/reader friendly headline; social media for human resource management; where to drive Facebook PPC traffic; and labour day search trends for 2011.
This Week in Internet Marketing 2011 09 06
Phone Numbers Are Now Clickable in Google AdWords
Getting a phone lead from a Google mobile ad just got easier. Now users can simply click the phone number that appears in an ad and instantly call you. This can only mean more leads for your PPC ads!
How to Write Headlines that Both Humans and Robots Can Enjoy
This article explores the fine line that content publishers must walk when trying to write a headline/article title that is both search engine friendly and engaging enough for people to read it. There are some great tips and useful links that will help you write captivating, optimized headlines.
Social Media as an Employee Recruiting Strategy
This article from Mashable contains an interesting infographic on how companies are using social media to recruit employees. 89% of companies plan to use social media as a recruiting tool, that’s up 6% from last year.
Is It Better to Drive Facebook Ads to a Fanpage or Website?
When setting up a Facebook advertising campaign, you must first ask yourself: where do I want users to go when they click my ad? This article examines the value of a like vs. a click, a must read for anyone considering Facebook PPC.
Search Trends for Labour Day 2011
It seems that overall searches for labour day are down 38% from last year, while certain labour day related searches are up. Travel and vacation related searches are have as people try and squeeze what’s left out of summer.
More Internet Marketing Headlines
How Toyota Dugg Themselves Out of a PR Nightmare
NYPD Uses Twitter to Fight Crime
Google+ Feature Hints at Business Profiles