With another exciting week of internet marketing ahead, here are some of the stories that made headlines last week: clickable phone numbers in mobile ads; how to write a search/reader friendly headline; social media for human resource management; where to drive Facebook PPC traffic; and labour day search trends for 2011.
This Week in Internet Marketing 2011 09 06
Getting a phone lead from a Google mobile ad just got easier. Now users can simply click the phone number that appears in an ad and instantly call you. This can only mean more leads for your PPC ads!
This article explores the fine line that content publishers must walk when trying to write a headline/article title that is both search engine friendly and engaging enough for people to read it. There are some great tips and useful links that will help you write captivating, optimized headlines.
This article from Mashable contains an interesting infographic on how companies are using social media to recruit employees. 89% of companies plan to use social media as a recruiting tool, that’s up 6% from last year.
When setting up a Facebook advertising campaign, you must first ask yourself: where do I want users to go when they click my ad? This article examines the value of a like vs. a click, a must read for anyone considering Facebook PPC.
Search Trends for Labour Day 2011
It seems that overall searches for labour day are down 38% from last year, while certain labour day related searches are up. Travel and vacation related searches are have as people try and squeeze what’s left out of summer.