Another exciting week of internet marketing has come and gone. Last week saw Google’s solution to mobile websites for businesses, three highlights from Google’s inside search event, tips for optimizing your PPC landing page, growing conversions on a new website, and a new look for Google’s homepage.
Internet Marketing News 2011 07 04
With so many people using mobile devices to access the web (nearly half of Americans are expected to own a smartphone by the end of 2011), it makes good sense for your business to have a mobile landing page. Well Google just announced a way to “Mobile-ize” your business” without typing a line of code. These won’t be very feature rich mobile pages, but they’re pretty impressive nonetheless.
June 14ths Inside Search Event held by Google brought us some fascinating insights and trends on topics like the mobile web and making search easier and more intuitive. The experts at Search Engine Land have provided a great wrap-up of the event, or you can always watch the Inside Search Event itself.
When it comes to expert internet marketing advice few do it better than SEOmoz. They’ve recently published a great how to guide on optimizing PPC landing pages. This guide goes through 6 crucial steps that you should consider going live with your landing page and PPC campaign.
Driving traffic to a new website is a difficult task, getting those visitors to convert (e.g. fill out a lead form), is even tougher. It has been shown that conversions grow at a slower rate than new website traffic. This article from Search Engine Watch digs deep to uncover why conversions are slower to grow, an interesting read.
You may have noticed a more streamlined Google homepage. The new look is much simpler and also carries through to the search engine results page. See Google’s blog entry about it and also have a look at the original Google homepage that debuted in 1997.