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This Week in Internet Marketing 2011 06 27

It was yet another busy week in the world of internet marketing that brought us some interesting figures on the value of a Facebook fan, a new ad commenting feature for Facebook ads, behavioural targeting for Google AdWords, why microsites are bad for SEO and Twitter’s plan to push promoted tweets.

Internet Marketing News 2011 06 27

How Much is a Facebook Fan Worth?

Terminology aside, this Web Pro News article highlights a few key studies that attempt to put a value on Facebook likes/fans. Findings showed that one Facebook fan is worth about 20 visits to your website a year. Even companies not directly on Facebook can expect to see referral traffic from Facebook. Another study cited in the article noted that “on average, fans spend $71.84 more per year on brands they are fans of than those who are not fans.” Social Media Angel anyone?

Facebook Testing Ads With Commenting Feature

Facebook has begun experimenting with comment ads. The idea is relatively simple, but it’s opportunity for fostering engagement are huge. Brands simply pose questions in their ads, in turn there is a space for a user to leave their response. It’s much like the kind of interaction you’d see on a brands wall, except it takes it to ads – and people who do not already like the page. 

Behavioural Targeting Coming to Google AdWords

It’s been a long beta test but Google is now allowing all AdWords advertisers to target people based on their previous browsing activity and behaviour. Advertisers are able to choose from the 1000+ interest categories. Google is confident that this will give advertisers a leg up citing some pretty impressive case study examples. From a user standpoint, Google is providing a way to opt out on their Ad Preferences page.

Why Microsites Are Bad For SEO

Most of us know that SEO is a sustained effort where content, page optimization and recurring work all play a major role. So why throw that all away by deciding to start a microsite to launch a new brand or product? This article provides 4 great SEO reasons not to launch a microsite. A great read for those who rely heavily on traffic from search engines.

Twitter to Inject Promoted Tweets Into Your Timeline

In the course of the next two months Twitter is expected to begin putting promoted tweets into the timelines of its users. It has been said that the promoted tweets will appear “sticky” whereby they will remain at the top of the screen no matter how far down the user scrolls. It’s about time for Twitter to start monetizing, but it will be interesting to see if they’ll be able to do it in a way that’s effective and not intrusive to users.

More Internet Marketing Headlines

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YouTube Dedicates Channel to AdWords Education

The Bottom Line Benefits of Social Media Marketing

Is Google Panda 2.2 live?

Winklevoss Twins Finally Drop Their Facebook Lawsuit

Post By Steve Toth (120 Posts)

Steve is an industry recognized SEO expert who has been published in Moz. He is an audiophile and loves all things internet marketing. Steve enjoys working on the conceptual side of SEO.


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