Internet Marketing June 10th, 2011
Another busy week of internet marketing has come and gone, last week brought us an interesting article on why bidding on branded keywords is a good idea; another privacy concern about Facebook photo tagging; the imminent rollout of Google’s ground-breaking Panda algorithm update; words of advice from Googler Matt Cutts on how much content you should put on your homepage; and finally a really cool app that could change the way people trade, research and publicize stocks.
It’s a question we get asked a lot from our PPC clients: “why should i bid on my own branded keyword?” It’s a valid question, since if a person types your company’s name into a search engine it’s likely that you’ll see your company in the top couple of organic results, e.g. your website and hopefully your Google Places listing. This article provides eight reasons why you should bid on your branded keywords and there’s definitely some good logic as to why!
Yet another example of Facebook’s inability or unwillingness to turn new features off by default came to light this week. Facebook’s new facial recognition photo tagging was recently rolled out worldwide. The new feature scans images of you and your friends’ faces and suggests people tag them. In a statement Facebook CEO Mark Zuckerberg said they "should have been more clear with people during the roll-out process when this became available to them." Word of advice, go check your privacy settings.
Google has confirmed that version 2.2 of it’s impactful Panda Update which saw article directories and “how to” sites take a big hit in search engine rankings. Panda 2.2. promises to address problems where by programs were copying content from other pages, in turn out ranking the original page. The updates will tackle so called “black hat” tactics in an effort to provide users with higher quality search engine results.
In this video Matt Cutts Head of Google’s Webspam Team shares his take on how much content to have on your homepage. A keyword rich homepage is a great idea but it’s important not to over do it. In the video Cutts urges viewers to visit his own blog to get an idea about how he – the foremost SEO expert at Google – optimizes his homepage.
In a previous instalment of This Week In Internet Marketing we brought you a story about the world’s first Twitter-based Hedge Fund. The new application StockTwits allows you to view stock quotes, lets you post links from your blog so that other investors can read about your stocks – helping them research easily. The app also lets you track how your status updates are spreading across social media. It’s also got one more really cool feature, but you’re going to have to click the link to find out.