This past week saw Facebook attempt a smear campaign against Google; Microsoft’s acquisition of VoIP giant Skype; the release of Google’s no operating system Chromebook laptop; and a host of great tips for pay per click remarketing strategies.
Internet Marketing News 2011 05 16
Facebook has admitted to hiring a public relations company to influence bloggers to write stories on Google’s Social Circle; in other words a sphere of social connections Google considers when delivering search results. People love Google and it’s not surprising that the blogger who was asked to write the article chose to out Facebook instead. Bad PR 101.
Microsoft Buys Skype for $8.5 Billion
Looking to make a big leap into telecommunications Microsoft successfully purchased VoIP pioneer and juggernaut Skype last week. Obviously Skype’s 170 million connected users and 207 billion minutes of voice and video in 2010 was more than enough for Microsoft to shell out $8.5 billion in cash.
In a move that could completely turn the personal computer industry on its head, Google announced that its Chromebook – all browser, no operating system, cloud-based laptop – will hit the market on June 15th. The first models will be produced by Samsung and Acer and will start at $349.
In our last blog we talked about the exciting opportunities that Google Remarketing brings. Here’s another great resource to help you understand remarketing’s potential. The idea is simple: you track a visitor’s behaviour on your site, and display ads based on that behaviour e.g. if a visitor uses your shopping cart, but doesn’t fully complete an order, you can now display specific ads to them as they visit other sites on the web. Get remarketing with us.