Internet Marketing January 10th, 2011
Traditionally, I find that week 2 of January is when business begins to pick up again. People finally begin to tune back into the regular daily grind. As such many of the articles I am pointing to this week are focused on tactics you can use to ensure your website is getting maximum attention in the first quarter of 2011.
I realize that last weeks update spoke about the TechWyse ‘Social Media Angel’ service. Given the overwhelming response received from this I wanted to talk about this again. With our ‘Social Media Angel’ service we carefully will interview your company, and provide a full range of social media exposure. This includes regular daily status updates on Twitter & Facebook and building your following. We also will help your business build exposure in other social media sites like YouTube.
Several weeks back we made a presentation which explains the recently launched Google Places, and how to receive maximum results from it. You can learn more about Google Places here. If you have not signed up for it please make sure to call us and we can help you can educated on the process. Depending on your industry we are seeing a great deal of traffic volume since November 2010 as a result of this recent change by Google.
One of the most impactful things you can do to keep in your prospects and/or existing clients consciousness is sending them regular email updates about your products and services. One of the most overlooked items we notice is the lack of measuring the effectiveness of these campaigns. With WHICHABAM! Email Marketing you can measure things like open rates, A/B tests and even integrate every mailing with Google Analytics. If you aren’t managing or sending out a regular mailing to your list talk to us and we can help you out with this.
One of the biggest things you can do to improve the effectiveness of your online campaigns is review the visual content that visitors are viewing when they enter your website. If you have not done this then I would highly recommend you review this article about sales funnel development. To learn about about sales funnel development and its suitability in improving your online campaigns make sure to read this page.