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Internet Marketing October 25th, 2010
Another week has gone by and a lot has been happening online. This is one of those weeks where I feel like the only guy who hasn’t invented a new TV or portable touch screen device! In this regard, I’ll get start things off with a little lesson in building websites for TV browsing.
Browsing on your TV is a very exciting concept, but how does it change web design? It’s important to remember that while you normally sit inches away from your screen with a fine pointed curser for clicking, TV browsers are sitting several feet away using a remote and keyboard. I suspect that this is going to make a huge dent in how we view the web over the next couple of years. In this post, Google gives us a nice little overview.
We’ve been using our own phone call tracking system for a few years now so we definitively understand the value of tracking calls. While this article doesn’t go as far as tracking on the same level that we do here, it does make a fantastic case of the principle as a whole. When you track which leads sources your phone calls come from, you are not getting a complete online and offline look at your marketing efforts.
With social media being all the rage these days, it’s important to make sure that we’re not forgetting about our old friend Mr. Email. The results of this study have shown that 74% of people surveyed feel pressure to respond to emails within a day. This is huge compared to the 52% who respond to Facebook messages and only 26% who feel that Twitter messages yield a same day response.
Many companies are new to the whole social marketing concept and simply don’t know where to begin. Chris Crum over at WebProNews has put together a fantastic little starter guide. Read this, bookmark it and stick to it! Remember, the most important component of running social initiatives is to keep on top of it and post regularly.
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