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This Week In Internet Marketing – 2010 10 25

Internet Marketing October 25th, 2010

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optimizing-websites-tv

Another week has gone by and a lot has been happening online.  This is one of those weeks where I feel like the only guy who hasn’t invented a new TV or portable touch screen device!  In this regard, I’ll get start things off with a little lesson in building websites for TV browsing.

Internet Marketing News – 2010 10 25

Optimizing Websites For TV

Optimizing Websites For TVBrowsing on your TV is a very exciting concept, but how does it change web design?  It’s important to remember that while you normally sit inches away from your screen with a fine pointed curser for clicking, TV browsers are sitting several feet away using a remote and keyboard.  I suspect that this is going to make a huge dent in how we view the web over the next couple of years.  In this post, Google gives us a nice little overview.

Why You Need To Track Phone Call Conversions

Why You Need To Track Phone Call ConversionsWe’ve been using our own phone call tracking system for a few years now so we definitively understand the value of tracking calls.  While this article doesn’t go as far as tracking on the same level that we do here, it does make a fantastic case of the principle as a whole.  When you track which leads sources your phone calls come from, you are not getting a complete online and offline look at your marketing efforts.

Sense Of Urgency Study: Email VS Social Media

Sense Of Urgency Study: Email VS Social MediaWith social media being all the rage these days, it’s important to make sure that we’re not forgetting about our old friend Mr. Email.  The results of this study have shown that 74% of people surveyed feel pressure to respond to emails within a day.  This is huge compared to the 52% who respond to Facebook messages and only 26% who feel that Twitter messages yield a same day response.

No Real Social Media Plan?  Start With This!

No Real Social Media Plan?  Start With This!Many companies are new to the whole social marketing concept and simply don’t know where to begin.  Chris Crum over at WebProNews has put together a fantastic little starter guide.  Read this, bookmark it and stick to it!  Remember, the most important component of running social initiatives is to keep on top of it and post regularly. 

More Internet Marketing News

Here are some other resources we thought you may enjoy:

Boost Your Mobile Ad Budget For The Holidays

Using Social Media As A PR Tool For Your Business

Adobe Modernizes With Table Tool, Mobile Air

Windows 8 Roughly 2 Years Away

Post By Chris (37 Posts)

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Chris can usually be found in one of two places: Behind a computer screen wizarding websites and marketing strategies, or on a stage making things disappear. Chris has been applying his conversion focused website skills for over 10 years and is happy to share some of that experience here on the TechWyse blog!

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