Internet Marketing October 13th, 2010
Another week has gone by and we’ve got a lot more exciting news for you with week! Here is a look at your week in the online world:
Google Launched two tools this week to help advertisers maximize their exposure on the Google Display Network. These are the Display Campaign Optimizer and the Contextual Targeting Tool. We’ve been digging into both and we’re happy to have more useful tools to add to our belt!
Yahoo! rolled out an updated search tool for smartphones this week. They have honed the search results for local business listings, stocks, entertainment etc. While Yahoo! is making an effort to go mobile, I’m waiting for them to talk about what this will do for advertisers, especially with the new Bing merger.
Mashable threw together a great list of top stories online. Be sure to check out the Gap logo story, it’s a fascinating look at how social media users convinced the Gap not to change their logo!
QR codes are those neat little square barcodes that can be read by smartphones. Simply hold your phone over the barcode and the camera reads the code and carries through the action, usually opening a website. This is a great post about how you can leverage the power of these cool little codes!
Here are some other bits of news that we thought you my enjoy: