Internet Marketing July 27th, 2010
We’ve got another set of great articles and news releases from the Internet Marketing world for you this week. As much of my own focus here at TechWyse is on website conversion, I’m loving the plethora or information on online selling coming through. I particularly enjoy my 4th link about enhancing your search experience.
The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately. Knowing that many of us would like to split out mobile clicks in the same way, Google has introduced Mobile ValueTrack to do just that. This means even better measurement!
Two little words “Free Shipping” can have a huge effect on your sales. These days, consumers are becoming less skeptical of the word “free”. So much in fact, that they even expect it when shopping online. This Yahoo! blog entry give us a nice little run down on how to leverage this powerful little concept.
Why is Smashing Magazine so fantastic? Because they give us new toys and ideas to play with…for free! This is a wonderful list of various tricks, tools and resources for the modern day website designer. If you are a designer, this is a must read!
Search tracking is a great feature in Google Analytics. Like any great tool, it’s only as good as the use you get out of it. This fantastic post talks about how to use that information to enhance the overall user experience. After all, your visitors are literally telling you what they want to see!
Here are a few other useful articles that we thought you may enjoy!
Yahoo! Begins Testing With Microsoft