We’ve got another set of great articles and news releases from the Internet Marketing world for you this week. As much of my own focus here at TechWyse is on website conversion, I’m loving the plethora or information on online selling coming through. I particularly enjoy my 4th link about enhancing your search experience.
Internet Marketing News – 2010 07 27
Tracking Clicks From Mobile Devices
The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately. Knowing that many of us would like to split out mobile clicks in the same way, Google has introduced Mobile ValueTrack to do just that. This means even better measurement!
The Power Of “Free Shipping”
Two little words “Free Shipping” can have a huge effect on your sales. These days, consumers are becoming less skeptical of the word “free”. So much in fact, that they even expect it when shopping online. This Yahoo! blog entry give us a nice little run down on how to leverage this powerful little concept.
50 Useful Tools For Web Designers
Why is Smashing Magazine so fantastic? Because they give us new toys and ideas to play with…for free! This is a wonderful list of various tricks, tools and resources for the modern day website designer. If you are a designer, this is a must read!
How To Transform Search Behavior Into A Great Search Experience
Search tracking is a great feature in Google Analytics. Like any great tool, it’s only as good as the use you get out of it. This fantastic post talks about how to use that information to enhance the overall user experience. After all, your visitors are literally telling you what they want to see!
More Internet Marketing News
Here are a few other useful articles that we thought you may enjoy!
Yahoo! Begins Testing With Microsoft
The Creative vs The Marketing Team
Twitter Tests In-Stream Photos and Videos
Wow, this info is awesome. I really liked the tips for designing – very useful info there and the DIY charts for the search experience was very useful. A great insight and hopefully some food for thought into how SEO can be done better. Thank you Chris for sharing this wonderful article.