Internet Marketing July 7th, 2015
Happy Tuesday everyone and welcome to This Week in Internet Marketing! Today, we’re looking at the importance of mobile first and a guide to Google’s knowledge graph. We’ll also be looking at reasons why your website isn’t performing, the fundamentals for succeeding in online marketing, and tips on how your business can dominate in local SERPs.
Mobile first is the idea of designing a website or creating an online experience that assumes mobile devices, such as smartphones and tablets, as the primary tool for browsing. With mobile usage continuing to rise, companies are no longer putting mobile design as an afterthought. In fact, research has shown that millennials are the fastest growing demographic of consumers and 15% of them rely heavily on smartphones for online activity. Mobile design is no longer a “good to have” feature for businesses, but an essential matter to attract mobile users and millennials to their site. Take a look at this article to understand the importance of mobile first.
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Google Knowledge Graph was launched in May 2012 to provide direct answers for searchers, in addition to links. It is used to help Google improve their search relevancy and display Knowledge Graph boxes with direct answers in search results. In addition to a box result, Google also displays results in a carousel with images. The results displayed through the Knowledge Graph is strongly related to the main algorithm to bring the correct and relevant results to their users. Check out this article to learn more about Google’s Knowledge Graph and how it can be optimized.
Your website allows you to present your business to the world while showcasing your products and services. Although you’ve designed your website with conversions in mind, how can you continue making improvements that allow your website to drive more sales for your business? Sometimes, your website may experience a drop in traffic or it could even be attracting the wrong audience. With technology and consumers continue to change and improve, your website needs to undergo improvements in order to suit the needs of consumers. Take a look at this article for reasons why your website isn’t performing and how you can fix it.
Technology has made it easier for businesses to showcase their products and services online. However, merely having a website, about me page, FAQ, and a contact us page isn’t enough to compete with your competitors online. Gaining a competitive advantage and standing out from the crowd requires your business to get social, develop a strong brand, provide excellent online customer service, and more. Check out this article to see how your business can succeed at online marketing.
Search engine optimization is especially important for local businesses because Google likes to provide their searchers with individualized results. Google wants to give their users results that are targeted to their local area and also when they are searching on the go. Local businesses need to understand how they can dominate SERPs and beat their competitors. In addition to long-tail keywords, monitoring competitors, blogging, and website optimization, there are many strategies for your local business to implement. Check out this article for a great list of tips on winning at local SERPs.