If you want to find new and better ways to promote your business, then you've found the right blog! Every week we curate the top five updates in internet marketing that can help your business stay on track.
Let's take a look at what we have for you this week.
Google’s John Mueller Explains Inconsistent Discover Traffic
Recently, many marketers have been worrying about inconsistent traffic from Google Discover: sometimes excellent traffic comes into the website, and then it's gone. Overall, web traffic has been fluctuating.
The topic of traffic fluctuation was addressed by John Mueller during Google Search's Central SEO hangout on February 5. Mueller mentioned that "traffic from Discover tends to be more erratic than traffic from search because it's not tied to a specific query." He also shared a help center article on the topics Google pushes to give maximum reach on Discover, as well as information on the topics that Google avoids.
You can see a video of John Mueller speaking about this topic by clicking on the headline above.
Twitter Updates Data Tracking Options for Website Click and App Install Campaigns
Twitter has recently released two updates to help advertisers with data tracking.
First is the website tag, through which Twitter will have a tag that will be appended automatically in the URL when someone clicks on the ad. With this new tag one will no longer need to rely on third-party cookies. Additionally, Twitter conducted a test on this new feature and saw a 10X increase in website visits from Twitter Ads Manager.
Next, to support app install campaigns, Twitter has rebuilt its app install to help developers better manage the app, which in turn facilitates higher engagement. This update will also help create 80% more app impressions, as well as improved prediction and management.
Instagram Announces New Steps to Combat Bullying and Abuse via DMs
To make its platform a more peaceful, abuse-free zone, Instagram will soon be enacting tighter restrictions in order to combat abuse on the platform.
After a number of incidents of racial-based attacks against high profile footballers in the UK, Instagram has established new measures to make sure no abusive messages are sent specifically through direct messages.
To do this, Instagram will be disabling the accounts that are reported as sending abusive messages. In addition, Instagram will be giving Personal accounts the option to block messages from those they don't follow. Although this feature previously existed for business and creator accounts, it will now be available for personal accounts as well.
Facebook Launches New Platform to Highlight the Work of Black Creators, and a New Guide for Businesses
To support black creators' work, Facebook has launched a new space called 'We Create.' This platform will showcase the work of 15 black creators who recently participated in the Facebook Elevate training. The main focus of this new platform is to bring together small businesses and community issues.
Facebook also shared a new guide that explains how to support black businesses that have been badly affected by the covid-19 pandemic. This new initiative will help black-owned businesses get help to establish themselves on the platform, as well as providing them with more potential for expansion.
10 Logo Design Tips to Take Your Brand to Another Level
Because your logo is a visual representation of your brand, it is also essential in building brand identity and awareness. As a result, it's important for new businesses to be very careful when designing a logo: your whole brand will depend on it!
TechWyse has compiled ten best practices for designing a brand logo including the importance of having an overview of your brand before you start designing your logo. Additionally, it's important to think about what message needs to be conveyed through the logo.
Reading this article will make it easy for you to carry on with your designing process.
Wrapping up:
Today we saw some exciting updates that happened in this week of internet marketing.
We now have clarity on why there is an inconsistency in website traffic on Google Discover. We then saw Twitter's latest data tracking updates and how they will benefit advertisers. Next, we learned that Instagram is taking steps closer to becoming an abuse-free platform.
We are also now aware of the new platform 'We Create,' which has specifically been established to support black content creators. Lastly, we highlighted some best practices for designing a brand logo.
We will see you next week! Until then, stay updated with our blogs on internet marketing
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