Internet Marketing July 28th, 2020
We’re back with more updates from the world of internet marketing that help SMBs and marketers stay on top of the game!
This week, we’ll take a look at some essential updates happening in marketing. First, we’ll start with Google offering an “upgraded” GMB profile, with a Google guaranteed badge for $50 a month. Then, we’ll see how you can find helpful information on the mortgage process using Search. After, we’ll also take a look at how Facebook is integrating small fundraisers into Instagram.
We’ll also look at the importance of remarketing and how to use it from one of our Digital Marketing: 101 series. Finally, we’ll take a peek at 5 email drip campaigns you need to set up for your list this week!
Let’s dive in!
Google is starting to offer its Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It will be an upgraded profile with a badge appearing on the profile, which can also appear in the Local Pack.
The cost is $50 a month, and it will be subject to Google Guaranteed’s standard eligibility rules, which includes background and licensing checks. If all the eligibility requirements are met, the program’s annual cost will come to $600.
Google Guaranteed was introduced in connection with Local Services Ads to instill greater consumer confidence in the advertised businesses. To learn more about Google Guaranteed, read the article!
It doesn’t matter if you’re a first time home buyer or looking for refinancing information for your current home; the mortgage journey can be a complicated one. You have many things going on in your head such as costs, rates, timing, and loan options. Buying a house is a big financial decision, meaning it’s absolutely essential to have clear and trustworthy information.
Google collaborated with the Consumer Financial Protection Bureau (CFPB) to create a new mobile experience in Search. When you search for “mortgage” on your phone, you’ll get a breakdown of the whole mortgage process in easy-to-follow steps that help guide you. It also connects you to useful resources, like news articles and calculators, to assist you with payments and plan rates. Read on to find out how to start your mortgage journey on Search!
SMBs on Instagram will now be able to raise money with the same tool used on Facebook. Facebook will bring in fundraisers for personal causes to the Instagram platform, which can be utilized to help raise money.
According to Facebook:
“Starting today, we’re rolling out a new way to raise money on Instagram for a personal cause, like yourself, your small business, a friend, or a cause that’s important to you.
You can already raise money for personal causes on Facebook, and we’re excited to bring this tool to Instagram.”
With this feature, all small businesses can raise funds to recoup costs for establishments affected by the pandemic. As businesses reopen, fundraisers can cover expenses for personal protection equipment, cleaning supplies, and whatever else they need. All fundraisers undergo a review process and are subject to approval by Facebook. However, once approved, businesses can immediately start raising money!
If you are someone who believes in more than one chance, remarketing is for you! Remarketing is the most effective strategy for your business to utilize and close more sales. What better strategy is there than finding potential customers who have already shown interest in your products or services!
So what exactly is remarketing?
Remarketing campaigns are about displaying ads to users who have visited your website before, but had failed to make a conversion. It’s basically a gentle reminder to contact you or make a purchase!
The best part about remarketing strategies is that it helps you recover some of your lost ads spend. When remarketing is done right, you can study customer behaviour, increase brand awareness, and push users to eventually convert!
If remarketing sounds like something for you and you’d like more details, read the article.
Email marketing is an effective way to nurture leads and grow your subscriber list. But, you need to have a proper strategy that targets your audience. Email drip campaigns allow you to start a conversation and build a relationship with your leads.
An email drip campaign is a series of emails that are sent over a specified period of time, and the emails sent will be based on the recipient’s actions. You may be thinking it’s not very easy and that you will have to sit and respond to each email and send emails manually. Fortunately for you though, there are plenty of excellent tools with which you can automate your whole email campaign.
Learn more about creating an email drip campaign and the 5 campaigns you need to set up this week!
So far, we’ve come across many features and updates that can help you improve your marketing knowledge. From Google offering upgraded GMB profiles for $50 to how Search is helping mortgage buyers, a lot is happening. As well, we saw Facebook introducing their fundraiser tools on Instagram to help SMBs cope with losses due to the pandemic. We also came across an article explaining the importance of remarketing and how you can implement it.
Finally, we looked at 5 email drip campaigns you should aim to set up this week!
Want to learn more updates on the world of digital marketing and expand your knowledge? Take the time to check out our latest blogs and stay safe!