This Week: Google Analytics, Content Marketing, Google Ads, and More!

This Week In Internet Marketing

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!

How to Set Up Google Analytics Goals & 10 Tips to Get Ahead

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Tracking metrics such as your website’s bounce rate, time on site, and pages per session is one thing; but truly understanding their impact and being able to set goals accordingly is another. Thankfully, we have marketing tools such as Google Analytics that can save you the headache of doing a deep dive into your audience insights and help you set and track your goals.

A site goal can be anything from a webchat session to a sale. Setting these KPIs for your business’s website will help you determine pain points and make informed decisions based on the insights Google Analytics collects. Google makes it easy, providing either a template or a custom-based goal format; so depending on your experience level with Google Analytics you can pick the option that best suits you.

This article provides an overview of how to set up the goals feature in Google Analytics, and 10 goal tracking tips to help your business get ahead! Check it out.

Why Content Marketing Is Crucial to Your Business

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Content marketing plays a huge role in converting leads into buying customers. By providing them with educational and well-thought-out content; you are giving them insight into your brand. It shouldn’t always be about pushing a sale; oftentimes what hooks consumers are stories. Incorporating content marketing into your emails, blogs, or social media is a great way to tell consumers what your products and services are about in a creative way.

This article highlights the many reasons why content marketing is crucial for your business, including raising awareness and engagement, improving SEO, bringing in a high ROI, increasing trust and loyalty. Click the link above to read more.

Google Ads To Drop Expanded Text Ads For Responsive Search Ads in 2022

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This week, Google announced that it will drop for expanded text ads on responsive search ads as of June 30th, 2022. From that point on, the only Search ad type will be Responsive search ads. The response ads will automatically test combinations to see which ones perform best for your ad headlines and descriptions and run them for you.

Google predicts this will increase conversions on ads by 7%, as they explain it helps the ad compete in a wider variety of relevant auctions. The ad copy will adjust to best match the searcher’s query. Google has stated that existing ETA’s won’t’ be erased and can still run alongside the Responsive search ads, however, new ones cannot be created. Learn more about this change by clicking the link above.

10 eCommerce Marketing Strategies & Tactics to Improve Sales

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Ecommerce marketing tactics can be used by businesses of any size to bring in new customers and encourage returning customers. Making the consumer journey as seamless and easy as possible will work in your favor and improve your sales.

A few strategies include: maximizing your email marketing campaigns, optimizing  your website and checkout process, utilizing social media/user generated content, PPC strategies, etc. Investing time and effort into flushing out a good ecommerce campaign plan will definitely pay off in the long run. Click on the article linked above to read more about these strategies and tactics.

Google Ads – How to Write Good Ad Copy 

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Learning the ins and outs of Google ads can be a constant learning process, as they consistently make updates to their algorithm. When it comes to ad copy, one of the biggest factors that gets overlooked is how your business is communicating to your target audience (or prospects). As a business owner, you know your products and services better than anyone – but keep in mind that someone conducting a search on Google may not. Be as enticing and helpful in your ad copy as possible.

Write your product description as though someone has never heard of your product or service before. Other tips include: looking at competitors to identify gaps and implementing them in your ad copy, using ad extensions to cover all your bases, and creating a sense of urgency. Thinking like a customer instead of a business owner will help you stand out from the crowd! Interested in learning more? Click the article above.

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, we first explored how to set up the Google Analytics ‘goals’ feature, and reviewed ten tips to get ahead. We then moved on to the importance of content marketing and what it can do for your business.

Next, we learned about Google’s plan to drop expanded text ads as of June 30th, 2022. We followed this with 10 ecommerce marketing strategies and tactics to help increase sales. Lastly, we dove into the world of how to write good Google Ad copy, by thinking like a consumer instead of a business owner.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!

Post By Ellie Perrier (33 Posts)

Ellie is the Digital Marketing Coordinator at TechWyse. She's passionate about all things to do with social media and content marketing. In her spare time, she enjoys cooking, gardening, and keeping active.

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