Internet Marketing January 22nd, 2019
This week we are back again with more internet marketing news; we’ll be covering Facebook’s new Dynamic Ads, five social media listening tools, and six red flags for content marketing. Lastly, we’ll delve into why local businesses need websites in 2019, and how to successfully do zero-click searches. Let’s dive in!
Facebook has taken another step forward within their Dynamic Ads. So what are the changes to Dynamic ads and how will this help businesses? Now, you can automatically translate your ads to different languages based on the user’s region and preference. Previously, Facebook Dynamic Ads could automatically be displayed to audiences who had shown interest in the particular product or service, or who have previously browsed your website. This new update makes Dynamic Ads even more user-friendly, allowing businesses to also upload additional language options for their product catalogue. If the user viewing the ad is in a region that speaks a different language, then the ad will default to the relevant language option.
This shows that Facebook has once again managed to enable unique, relevant international opportunities for businesses.
In this article, Marcus Ho explores five social media monitoring tools to help brands with better engagement.
Agorapulse is a tool that is used to track your customer conversations with ease. This tool helps you handle your customer queries more effectively and efficiently. The days where customers would first call you up if they had a question are long gone. Today, the first place customers turn to is social media, and tools like Agorapulse can be very handy.
Awario is a tool that notifies you about conversations taking place surrounding your brand so that you can react before anyone else. Why do you need to track these conversations? Because if you want to understand consumers and their experiences, you need to start listening intently to your valuable customers and consider their feedback seriously. One of the best parts about the Awario tool is that it supports multiple languages, so regardless of where it’s happening in the world, you will be notified when your brand is being talked about.
Talkwalker Alerts is a tool that helps protect your brand from a bad reputation online. Once you have set up free alerts and inbox updates with Talkwalker Alerts, you will be notified everytime someone mentions your brand name online, so you can promptly handle a bad situation before it spirals out of control.
Brand Advocates is a tool that identifies people who talk favourably about your brand. People who voluntarily speak positively about your brand are valuable, and they should be nurtured and rewarded. Brand Advocates helps brands keep track of positive mentions and shoutouts that your brand receives across social media.
Brand24 is a tool that keeps an eye on your competitor’s performance, and keeps track of competitor keywords, to let you know of their specific strategies and priorities.
Ever wondered how to increase your conversions, leads, or purchases, without completely blowing your budget? Normally, increasing your conversions would also mean increasing your cost per conversion, but thanks to the Budget Optimization tool in the Facebook Ads Manager, your budget is distributed in a way that allows you to maximize your ad spend.
Using campaign budget optimization, advertisers can set one central campaign budget across ad sets by distributing budget to the top performing ad sets in real time. Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets.
By distributing a higher budget to the highest performing ad sets, advertisers can maximize the total value of their campaign. Budget optimization works in real time to determine the most effective use of a business’ ad dollars to help lower cost per result and increase return on ad spend. It also saves advertisers time by eliminating the need to manually shift budgets between ad sets.
When you type a query on Google, zero-click searches result when the answer is displayed directly at the top of a Google search result. Searchers don’t need to click on a link, because the relevant information that they’re looking for is already displayed. This type of search is most common on mobile and voice searches because users are usually looking for short and meaningful answers.
In this article, Viola Eva explains how you can successfully include zero-click searches in your SEO. Today, 34.4 percent of all desktop searches result in no click. On mobile, 62.5 percent of users never click on the search results. This proves why we need to adapt to zero-click search. Remember that even in zero-click search, the main goal of SEO has not changed.
Keep reading to learn in detail how to successfully do SEO for zero-click searches.
It’s 2019, and as a local business owner, you will need a website more than ever before. Many consumers expect brands to offer online content about what their business is, and why it’s better than the competition. Today your consumers are digital, and if you don’t provide them with a website, then they will simply look elsewhere. If you don’t have a website for your business, the chances of showing up on the search engine results page are zero. On the other hand, with a website you can optimize it for search engines and increase your chances of appearing at the top of Google’s search results, gaining more visibility with potential customers. So what makes a site strong enough to appear on page 1?
So what are you waiting for? It is time for you to showcase your products and services with some beautiful images and short videos to your ideal audience. Need help in building a website? Call TechWyse to speak to a digital marketing expert at 866.208.3095, or contact us here.
This Week: Facebook Dynamic Ads, Social Media Listening Tools & SEO for Zero-Click SearchesRead time: 4 minutes