Internet Marketing December 3rd, 2019
This week we are back with more internet marketing news! Today, we will see how seven brands are using text and social messaging apps for content marketing, how YouTube Video views can be improved, and how to build links using Q & A sites. Finally, we’ll look at an introduction to Google Ads Video Ad Sequence (VAS), and how we can leverage web traffic to your blog with Twitter.
Here are some updates and news on internet marketing for improving our SEO skills!
Smart marketers know where to find their audience. Most are on mobile phones and social media messaging platforms. Smart marketers also know that one-to-one marketing evokes a better response than one-to-many. So, direct messaging via text and social media looks like a good fit based on these realities. In one of Facebook’s surveys, almost 70% of customers said they feel confident about brands they can message. So, marketers are looking for ways to explore the opportunity to distribute content through these channels.
Read the article to learn about the experience seven brands had using texts and messaging to distribute their content and connect with their audiences.
Youtube is a platform where five hundred videos are uploaded every minute, and so they have to be selective about what content they promote. If you are looking to develop your YouTube channel and improve visibility, CTR is an important metric to focus on. It is the number of people who click on your video when they see it appear on Youtube. Basically, if your video gets 1000 impressions and 100 people click on it, you have a CTA of 10%. If your CTR gets low, YouTube will not suggest your video to people. So, your reach on YouTube will depend on the CTR report in YouTube analytics.
In the article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.
Building links is very effective in building authority. So, the question is whether adding links to Q&A sites can be an effective link building tactic? It all depends on how you approach these sites, and how much you depend on these forms to drive traffic. The problem now is that people are using long-tail queries to conduct searches, and are asking questions rather than searching by generic keywords. Q&A sites are widely used for people to discover new information on various subjects. They act as a search engine by returning results on a query, but the results could come from any member of the forum!
Read the article to discover more about how these sites can benefit you in link building and ways to build these links!
Video Ad Sequence (VAS) is the latest addition to the Google Ads video campaign options. These ads allow advertisers to portray your product or brand story by showing people a series of videos in the order that you define. Video Ad sequencing can help you take your target audience on a video journey. By telling a story, VAS lets you drive deeper awareness, engagement, and consideration.
Read the article to know more about the VAS and how it can help you, marketers, to spread awareness!
Are you someone looking to drive traffic to your blog? You should be making the most of Twitter to drive them. Are you wondering how to drive tons of traffic using the platforms? Twitter is a traffic goldmine if you know how to make use of it. With these proven tips, you can significantly increase the traffic to your blog.
The article includes seven Twitter strategies that will help you drive more traffic to your website!
This Week: Content Marketing, YouTube Marketing, Link Building, Google Ads, and Twitter MarketingRead time: 3 minutes