Happy Tuesday!
Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates - so you can take your business to the top!
How to Create Linkable Content
Link-building campaigns can be a learning curve, and it can take a while to see the results you want. You can spend hours on out-reaching efforts, however, if your content isn’t up to par - you won’t get very far. Micheal Johnson is a Partnership Development Manager at One Power, and he explains that oftentimes the issue is there isn’t enough quality, linkable content that will engage the audience.
In this summary of his webinar, he provided helpful information on how to expand your audience, provide value, use internal linking, and more. He also touched on types of linkable content and their overall relevance to SEO. Sounds like something you’d be interested in? Click the link above to learn more.
6 Steps to Attracting Paid Traffic That Converts
As SEO and Content are both slow-growing organic strategies, you may be wondering if your efforts are working. If you are launching a campaign and looking to track results from the get-go, using paid marketing strategies would give you faster results. This can mean using display ads, paid search, social media ads, sponsored content, or native ads to drive traffic to your shopping channels.
There are 6 main steps involved in creating your paid marketing strategy that is outlined in this article. A lot of marketers assume that using paid methods will automatically deliver leads and sales, however, a lot of planning and care involving budgeting, ad copy, choice of platform, etc. goes into it as well. Click the article to learn more.
Google Page Experience Fully Rolled Out - This is Why it Matters
This week, Google announced that its Page Experience Update is complete; while most didn’t react to this - it’s an important update to note. It will have an effect on rankings for the search results page. Google’s Page Experience rankings are currently made up of four categories: Core Web Vitals, Mobile-friendly, HTTPS, No intrusive interstitials.
In 2021, Core Web Vitals have received multiple updates resulting in metrics being more fair and accurate. A lot of marketers and website developers don’t pay as much attention to these as they should. Google has confirmed that Core Web Vitals ranking is more than a simple tie-breaker, as they use them to assess a site’s content loading speed, interactivity, and visual stability. Google places an emphasis on these features when ranking sites. Click the article to learn more about the update.
Short-Form Content vs. Long-Form Content (Which One Do I Use and When?)
Over the past few years, content marketing has really taken off - and for good reason. When implemented properly, it can be very effective in growing your site and gaining leads. If you’re at the beginning of creating content, it can be hard to know which one will work best for you. At the end of the day, it really depends on the context. Both can work well for you depending on the scenario.
For example, if you’re trying to create evergreen content pieces that will help you grow organically - you may use long-form content. Alternatively, if you want to focus on short-form content you may put your energy into social media - as it’s a quick and effective way to get information across to your consumer.
There are of course benefits and drawbacks to each - click the article linked above to read more.
How to Use GMB to Boost Content and Improve SEO Results
With the new Google updates being implemented over the summer, Google My Business (GMB) has become an essential part of a business’s success in standing out on Google. GMB allows business owners to include essential information about their business including pictures, links to more content such as social media profiles, reviews, etc.
Keeping all of these up to date with the latest and most accurate information plays a huge role in your local SEO ranking. As consumers often Google stores or products/services prior to visiting a brick and mortar location, GMB is a great tool to set yourself up for success. The article linked provides you with some helpful tips and tricks to optimize your GMB profile, click to read more!
Wrapping Up
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, we first explored how to create linkable content beyond using the traditional outreach methods. We then moved on to review six steps that will attract paid traffic and lead to conversions.
Next, we learned about Google’s Page Experience update and the importance of Core Web Vitals. We followed this with a discussion on short-form content vs. long-form content and looking at when it’s best to use each. Lastly, we dove into the world of Google My Business to explore how to optimize your business profile and achieve the best local SEO results.
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!
