This week we are back again with more internet marketing news! We will discuss topics including; how to make your brand podcast soar to the top of the charts and new changes coming to Instagram. We will also check out how you can advertise to an audience with an 8-second attention span and four tools your business requires for better metric reporting!
Here are some updates and news on Internet marketing for us to improve our SEO skills!
How to Make Your Brand’s Podcast Soar to Top of the Charts
The podcast was barely a blip on the radar back in the days. But now, the total audience of podcast listeners have considerably increased! Today podcast attracts an estimated 90 million listeners per month. One of the most significant changes to podcasting over the past decade has been the rise of brands as podcasters. However, these brands all face something of an existential challenge of having an overt sales and marketing agenda!
Podcasting is yet a very personal, intimate form of media. Read the article for the top five podcasting tips for brands-presented in reverse order as a hat tip to David Letterman!
Changes Coming From Instagram: What Marketers Need to Know
Instagram is a varying social media that keeps updating regularly. With the outburst of digital marketing on social media platforms, many marketers are utilizing Instagram’s unique features for promoting their brand. The traffic on Instagram is only increasing every day, and so it is seen as a great marketing platform! A marketer should be up to date about the changes to stay on the leading edge of social media.
In this article, we explore what marketers need to know about changes coming from Instagram and the expanded rollout of Facebook’s search ad placement!
Mobile-First vs. Desktop Content: Does It Need to Be the Same?
Google announced in 2016 it would be moving sites from being evaluated on the desktop version of the site to the mobile version of the website. Google calls this “mobile-first indexing” or MFI. This means the index from which Google pulls all content in the search engine results pages (SERPs) would now be content that was evaluated and ranked on factors derived from the mobile version of sites.
Google made this change because mobile usage has exploded exponentially over the last 6-8 years and they felt it would be a better representation of the site for users in the SERPs to use the mobile version to evaluate a site’s rankings.
This way, when you reached a site on your mobile device, it would be a quality mobile site. Read the complete article to know how Google resolved the issue!
How to advertise to an audience with an 8-second attention span
People tend to have less attention span in a world that is running at a high pace of development! As a marketer, it is essential to grab the attention of your potential customers by grabbing their attention! The attention span of the average ad viewer is declining consistently. As a result of this, ads that require sustained engagements are less likely to click with many audiences. So how can you capture this shrinking resource with your digital marketing tactics?
You will have to incorporate some best practices for keeping it short, punchy, and useful. Read the article to learn six strategies that will help guide your digital marketing toward the right balance of brevity and information!
Four tools your business needs for better metric reporting
Technology has always aided business in many ways. One of the most important benefits it offers to many companies is its ability to monitor, measure and plan for success. In the past, it was a time-consuming and challenging task to report on important metrics as they require lots of work and careful calculations. It is now easier than before to gather information on crucial metrics with the help of modern technologies like AI and machine learning!
Although technology has made it easier to collect data, it has left us with an overwhelming amount of information. This makes it quite challenging to pinpoint what exactly is relevant. Read the article to learn about four tools your business needs for a better metric reporting!