Internet Marketing April 26th, 2022
Can you believe it’s almost May?
April was a month full of changes. Longer days, (slightly) warmer weather, and some exciting digital marketing updates!
We’ve picked five articles highlighting some important news to keep you in the loop.
So without further ado, here’s what we learned this month in marketing!
Next year will bring a lot of changes to the way Marketers collect data on their audiences, with Google eliminating Third-Party cookies. Despite these big changes, there will still be a few key ways Marketers can drive conversions.
Google has offered three strategies to ensure a smoother transition to Privacy-First Marketing:
Click the link above to learn more about privacy first marketing and how to adjust.
Accessibility in marketing should never be an afterthought. The more people that are able to consume your content, the better. Accessible content means that it’s perceivable, operable, understandable, and robust across all platforms.
The content marketing institute has put together a list of five ideas to make your content more accessible:
For a more in-depth explanation of each of these ideas, click the link above.
Google has recently announced that AI-generated content is considered spam, and goes against their SEO guidelines. This could ultimately lead to a manual penalty which means your ranking will take a hit, and in some cases, your website will no longer rank on the SERP at all.
Using any sort of machine to generate content can be considered AI. Google has admitted they currently have no clear-cut way to determine content written by a machine vs. human (unless it’s blatantly obvious), however, if a Google webspam team member does detect it – they are required to take action. While producing your own written content may take longer, it’s well worth it in the long run.
Click above to learn more.
Many marketers place a lot of emphasis on Conversions as a key indicator that their campaign is succeeding, however, micro-conversions can be just as useful to look at.
As the article states, Micro-conversions signal a high intent or likelihood that a prospect is going to convert to the primary conversion goal. If you’re running a paid social campaign, an example of a micro-conversion could be something as simple as engaging with an ad, opening a lead generation form, liking or following your brand’s page, etc.
Search Engine Land has compiled a list of three powerful micro-conversion strategies for Paid Social that can help make an impact in your next campaign:
For a more detailed breakdown of each of these strategies, click the link above.
Instagram is a highly engaging platform, especially when it comes to building an audience for your blog. This article covers five strategies you can use to drive traffic back to your website, despite the lack of availability to insert links. This includes:
Interested in learning more? Click the link above.
So there you have it! This has been another exciting month for the digital marketing industry. We hope these five articles provided you with some helpful and interesting information you can use.
To do a quick review, first, we learned about Google’s top three strategies to tackle the shift to first-party marketing. We then moved on to explore five ideas on how to make your content more accessible.
Next, we covered Google’s stance on AI-Generated content. We followed this with an article on three micro-conversion strategies you can implement into your paid social campaigns. Lastly, we discussed how to use Instagram to grow your blog traffic.
Any questions, comments, or concerns? We’d love to hear your feedback. We’ll be back next month with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!