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The Correlation Between Design and Copy

Internet Marketing January 17th, 2014

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The most brilliant website design can turn into an embarrassing flop when users do not like the content. Even well-illustrated websites that are easy to navigate will be useless when articles, blogs, and descriptions are unattractive or impossible to understand. People can read. However, the notes have to be well-crafted, fascinating, and appealing. Creativity is an issue that remains a hot topic among website designers, because the success of their projects depends on generating attractive pages. Holding a reader’s attention is not as easy as it looks.

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Concentrating on copy quality is necessary for newcomers to the industry, as well as the old pros. They all need to broaden their focus to avoid some of the worst writing mistakes. Being thorough is crucial for promising website designers and writers. Success can only be gained when both work well together. Images are useless without content, and vice versa. They are both necessary to communicate clearly with a very demanding audience.

Designers and writers have a number of tools at their disposal to reach their goals. Creating guidelines is very helpful. Following the rules prevents costly bloopers, and helps authors to deliver effective, well-written text. Here are some of the most common issues to consider if you want to relay information efficiently.

Proofreading and Editing Are Essential

Successful writers know that a first draft is never the last one. There may be several re-writes in between. True professionals are capable of revising their work. They build on an idea they sketched out first. Once that is completed, these writers move on to the next step, which if proofreading. Editing is a skill that should not be ignored, especially when creating an extensive piece.

Testing website content in order to see how the public responds to copies is quite different from editing. Preparing text for publication is merely tweaking nuts and bolts stuff, like punctuation, grammar, improving the copy’s clarity and accuracy, and removing repetition. On the Internet, written content should be easy to scan and tailored to targeted readers. The highlights
should be clearly visible.

There are many simple actions copywriters and other wordsmiths can take to avoid costly mistakes. Below are more basic issues to ponder upon.

The Audience Comes First

New writers are desperate to leave a mark. The urge to prove to the world how capable they are is quite real. That is all fine and dandy, as long as they remember that their audience is more important than their ego. The desire to create a legacy can be understood, but it may turn out to be a costly mistake. Marketers need content that speaks to the reader and targets potential shoppers. Even if you are not writing for commercial sites, readers will click away when you are missing the point, or cannot stop talking about yourself. Competing with a large group of writers from all around the world, stick to the general rules, or you will end up being just another insignificant dot in cyber space.

Share Significant Experiences

“Write about what you know” is one of the most valuable pieces of advice anyone can give aspiring writers. Readers can learn from your experiences. They may also find some of your stories amusing. Website content should not be dry and boring. A little humour is always much appreciated. Do you know a little about this and that? Research these topics to help you create sizeable master pieces. There is nothing wrong by visiting a local library when you cannot find the missing knowledge online. Although the Internet is a tremendous research resource, it is far from complete. The amount of data that is being added every day proves that.

Watch Your Tone

Are you eager to leave your mark as a professional writer? Follow today’s styles and trends. Talk to the audience, but do not lecture them. The best way to discover what people like, and how they want to be addressed is by spending a little time exploring popular websites. You cannot violate copyright laws. However, nobody will stop you from learning a few tricks and mimicking the tone set in attractive content. Again! It is not about what you like, but what the audience wants to hear.

Room for Improvement

Learning is part of the process of becoming an expert. Even if you have a master’s degree in creative writing, do not think that you are perfect. You may be for a while until the next copy trends emerge. Like in all active industries, writing styles evolve. Keywords always need to be updated, and the fonts that are currently popular may be replaced by new ones. Writing is not just about the words, but also how they are presented. Short paragraphs and bullets are quite trendy right now, but who knows what will be next? Keep in mind that your work is not only important to an audience, but also today’s key search engines. If they do not agree with your articles, blogs, and descriptions, the website’s rankings will suffer greatly.

A Few Last-Minute Tips

• Keep goals realistic
• Focus on topics you know
• Use links within a post
• Descriptions and images need to match
• Keep paragraphs short
• Use bullets whenever possible
• Do not limit word count
• Spell check
• Use appealing headlines
• Maintain a positive voice
• Try new things

Post By Michael Jenkins (4 Posts)

Michael is the founder and director of Shout Agency, a Melbourne-based boutique digital strategy agency. Michael is a highly regarded thought leader and digital innovator in the fields of online strategy, corporate SEO, Google re-targeting, email and affiliate marketing, and online reputation management.

Website: → Shout Agency

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Michael is the founder and director of Shout Agency, a Melbourne-based boutique digital strategy agency. Michael is a highly regarded thought leader and digital innovator in the fields of online strategy, corporate SEO, Google re-targeting, email and affiliate marketing, and online reputation management.

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TechWyse Internet Marketing

The Correlation Between Design and Copy

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