Steps to Converting Email Subscribers into Buyers

Internet Marketing May 30th, 2012


Steps to Converting Email Subscribers into Buyers

Many people are of the opinion that email marketing is dead. Other prove that it skill works so it is clear that it is the old strategies that are dead. When you have a blog, you aim for high traffic, comments, sharing and most importantly subscribers. However, that is not where it ends. Once you have subscribers you need to keep them plugged and convert them into buyers at some point or the other. Here are some useful tips on how to do that.

Contacting is not the same as connecting

Well, as internet marketers, we all know that it is important to have contact information. The larger our database of people, greater is the potential of our success. But is that enough? There are numerous email marketing campaigns that are unable to perform because there is no connection. Mails are shot to thousands of users with very low opening rates. Forget converting them into buyers. The solution is in building the relationship.

Do you start pitching your new contacts right away? Is there anything else you talk to them about? Remember, it takes only a click to subscribe and another to unsubscribe. Do nothing to annoy your subscribers else they will vanish faster than they appeared. Treat them first with the things they need. How do you treat your new friends in real life? Call them over for coffee or dinner, isn’t it? Give them good quality content they can relate to. Build good relationship with them.

Don’t automate everything

It is fine to send emails in bulk as long as the receivers do not feel it. Make your email personal and human. Check the email before you send it across. Does it look like an auto-generated sales pitch and nothing else? The chances are good. Create a copy that the receivers can relate to and which speaks directly to them. Let your subscribers write to you. They feel good to know that it is a two-way relationship. Appending “Do not reply to this mail” is outright rude. Pushing sales is an outdated strategy. The new trend is to suggest and educate and let them ask for it. When you constantly communicate with them, they are assured you are a human and not a bot. And that brings immense credibility and attachment.

The call to action

Being human and connecting with subscribers does not mean that you deviate from your goal. Focus on it and proudly put it forward. If you are new and really value the relationship you have established with your subscribers, you may fear that the call to action might disappoint your subscribers. This will not be the case if you have been good. In fact, most subscribers wait for the special discounts and other offers from you. Be bold about it and say it loud and clear.

Marketing through emails can still work if you are equipped with the latest style of marketing called relationship marketing. Be friendly, add a little personality and see the amazing email marketing results for yourself.

Post By Brianne Walter (2 Posts)

About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets.


About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets.

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