The Search Marketing Expo is set to begin today in Toronto, Ontario. From March 31 ? April 2009 search marketing professionals from beginner to advanced can learn the foundations of analytics systems.
As stated on the SMX Search Analytics site, some of the things you will learn include:
- Guidelines for analyzing and demonstrating the ROI of organic and paid search campaigns.
- Steps to execute a comprehensive competitive intelligence campaign.
- Techniques to gain insight into referrals and customer activity, from search engine traffic to email.
- Actionable tips, recommendations and pitfalls to avoid from accomplished who have implemented search analytics in their organizations.
An All Access Pass for the Search Analytics event will run you $1095. Complete pricing can be found here.