Internet Marketing October 1st, 2013
Not much has changed since last month,expect Chinese search engine, Baidu’s search market share dominance is on the rise. It’s quite obvious that the other major search engines shares have taken a hit from Baidu dramatic increase. However, it’s Google that is most affected. Bing is the only search engine in the top four (besides Baidu) that had an increase in shares this month.
Maybe Google and Yahoo had a larger search engine market because of it’s mobile search capabilities. Since Baidu has gone mobile Google has lost roughly 13 per cent of its share dominance. Yahoo hasn’t taken that much of a hit, but a mere two per cent drop. Perhaps Google and Yahoo need to put more effort into effectively translating its SERPs in order to keep its Chinese mobile users from heading over to Baidu.
After months struggling to hold a top spot of search shares, leading Chinese search engine, Baidu began to address its weakest “link” of how to hang on to mobile users. A recent report states that upon updating it’s mobile platform, the search engine has approximately 130 million users per day.