Google and Bing both experienced an increase in their search engine market share for the month of October. With Bing reaching over 12% for the very first time. Yahoo!’s market share decreased by 1.58% since September. Source: Net Market Share
In Yahoo!’s third quarter 2015 results report, they announced their agreement with Google that has given Yahoo! additional flexibility to choose among suppliers of search results and ads. After testing Google’s search results and ads in July, Yahoo! has agreed to sign a three-year deal to put Google’s results and ads into some of their search results. Although it is still awaiting approval from US Department of Justice, this agreement can help Google to gain a better advantage in the search engine market.
After promising retargeting capabilities last year with their launch of Universal Event Tracking, Bing has announced that remarketing in Bing ads is finally available. Their competitor, Google, have always been ahead with offering RLSA in AdWords. Bing Ads remarketing will allow users to remarket for both search and shopping campaigns. With Bing allowing users to remarket to past visitors, Bing will gain more advantage for advertising in the upcoming holiday season.
In Yahoo!’s earnings call, Marissa Mayer admitted that Yahoo! has their own algorithmic search on mobile. With Yahoo! also showing rich card results in mobile search results, Marissa Mayer confirmed that they are looking to provide a richer and more action-oriented experience and results on mobile through their technology. With Yahoo! powering their own knowledge graph, we can be sure to see Yahoo! to continue investing in their own technology for search.