The past two months have been pretty steady for the leading search engines. Could this be the calm before the storm?! With 2013 just around the corner, I’m sure they all have some tricks up their sleeves. Google is the only search engine to drop shares and Yahoo! and Bing barely budget, while Baidu raises almost the exact amount Google lost. Statistics provided Net Market Share.
Google is almost even with last year’s shares and with the competition rising. However, Google is the only search engine to drop shares in the past two months.
Yahoo! barely budgets this month, the tiny drop in their market share doesn’t compare to the $2.7 billion contractual dispute against the corporation.
Bing is still bouncing around 4% range for market share but they might be putting their energy elsewhere. If you can’t beat them, start a campaign against them. That’s exactly what Bing did, launched a “Don’t Get Scroogle” campaign against Google Shopping.
After 5 months of consecutively dropping shares, the Chinese search engine, Baidu looks upward and makes the “largest” decimal gain this month. Don’t look back Baidu!
Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working with a strong focus on social media, Vanessa aspires to learn all aspects of this fast-paced industry.
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Search Engine Market Share November 2012
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on
I’m considering investing in one of these search engines but I’m not sure what will make more long term sense. Google of course seems like they have really stayed steady in the market along with Bing, but I am not sure how long they will remain on top. Time will tell.
on
I wonder if the latest Google updates are at the root of Google’s declining market share. However, because Baidu’s market share is going up, it could be inferred that some people are using Baidu instead of Google.
But, it doesn’t seem to make a lot of sense unless Google’s updates have had the most detrimental effect on Google’s results for searches made in Chinese. This would mean that people would prefer to use Baidu instead of Google for these searches.