One of the regular questions that I get from people that are interested in doing internet marketing today. "Which search engines are generating the most traffic?" This is a very logical question. Twenty years back, most business knew that if they wanted business all they had to do was call the local Yellow Pages representative, choose which ad size they wanted and they would be off to the races!
Now that people have dumped their phone book in the garbage and simply go to a search engine to find what they are looking for, business owners need to know which search engines people are searching from so that they can ensure their business is front and centre. Ofcourse, us internet marketing companies are always willing to help as well!
So without further adieu for all you business owners out there that are wondering which search engines are most popular, here is the information you have been waiting for.
Search Engine Market Share for November 2008
November 2008 statistics show that, yes, it is true, Google has broken 80%. While most other search engines have remained fairly static in market share of late the recent gains of Google seem to have come at the hands of Yahoo!, which has been in a steep decline of late.
As you can see if you are looking to market to consumers, Google is by far the search engine of choice by people. Yahoo! is firmly in 2nd place with 10.47%, and Bing/Live account for just over 4%. Rounding out the top 5 include AOL at 2% and ASK at 1%.
Interestingly, these 5 search engines account for 99.87% of all searches done online today. So if you were thinking of targeting any other search engine, you may want to change your line of thinking. Why bother?
As time progresses we continue to bow down to the good graces of Google.