Internet Marketing June 12th, 2014
Google has bounced back a bit but remains solidly under the 70% mark while Yahoo! has stolen a small fraction of the market share from Bing. Other search engines continue to hold onto a significant share of the market with the top three remaining just above the 4/5 mark.
Due to a recent ruling in the EU, Google is now required to remove “inadequate, irrelevant, or no longer relevant” search results. The ruling also stated that search engines are not just the processors of information but the controllers of it and are thus responsible for the links they provide in search results. Needless to say, Google isn’t very happy about the ruling and isn’t sure how the company will be effected.
A few months ago, publishers and webmasters alike began to notice a large spike in referrers from hsrd.yahoo.com. The switch began when Yahoo! went SSL across all of its properties. Yahoo’s statement is as follows:
The hsrd.yahoo.com referrer is similar to r.search.yahoo.com, which publishers will also see. It processes click actions for the home page. As part of our move to HTTPS secure search, referrer logs are now showing hsrd.yahoo.com when the source site was HTTPS-based.
Bing has recently redesigned how location are displayed in reports. As one of the most requested features, it is somewhat overdo but well-received. New columns in the report identity location type as well as providing detailed location data.