LANDING PAGE DESIGN
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A landing page is a standalone web page designed and optimized for a specific marketing or advertising campaign.
Landing pages are perfect for advertising a specific product or service that you offer. Although customizable, a landing page typically has conversion-focused content, media, and design with a contact form, call button, or other call-to-action. Convert faster and easier with professionally designed landing pages.
For the best results of any online marketing campaign, you want your potential customers to find exactly what they want with an easy way to buy. You don’t want them to get lost clicking around your website. This is where a dedicated landing page comes in.
WHAT IS A LANDING PAGE?
Landing pages are the kingpins of the conversion world. They are designed as the final step that encourages leads to take a specific action. Your digital marketing efforts need to direct leads somewhere. Every click has a destination, and that should always be a landing page.
While you can send people to a general service or product page on your website, it won’t have the same impact as a landing page. Landing pages are like one big call-to-action: you can send people there from other digital marketing channels, like social media, pay-per-click (PPC), emails, ads, or YouTube videos. Each piece of your digital marketing puzzle needs a clearly defined connection that tells your leads where to go and what to do.
Landing pages have one overall goal: to increase conversion rates. Whether you want purchases, sign-ups, registrations, information queries, or even survey answers, landing pages are specifically designed to get your visitors to act. They’re best used for:
Paid search campaigns
Traditional print ad campaigns
Paid/organic social campaigns
Podcast /video campaigns
Email campaigns
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MedPros specializing in healthcare consulting and services, approached TechWyse for a solution to maintaining their online presence with our top-notch digital marketing services. With our advanced strategies customized to the healthcare industry, we optimized their website, implemented targeted advertising campaigns, and engaged audiences across multiple platforms resulting in higher ROI.
Armstrong Moving covers every aspect, from preparation to secure transport and storage, allowing their clients to focus solely on their destination. With TechWyse professional solutions, they enjoyed increased visibility in search results, leading to consistent lead generation and impressive returns on investment.
Frequently Asked Website Design Questions
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It’s good to see that there is still competition for Google, as it may bring something different. Of course Google is still the biggest fish and probably will be long time, but some alternative could be interesting.