Internet Marketing August 20th, 2012
July’s search engine market shares didn’t “look up” for the subordinate search engines. Google shares were the only to see an increase; whereas Yahoo!, Bing and Baidu all drop shares since June.Google’s recent algorithm update may have assisted this month’s share increase; it’s back to the drawing board for the runner-ups. Statistics provided by Net Market Share
Being 1% shy of last July’s shares doesn’t seem to be halting Google on its steady path of World Wide Web dominance. Google has no fear Panda 3.9 is here; and is expected to produce better consumer search results.
As Marissa Mayer, Yahoo!’s new CEO, takes the reins, it’s anticipated that major changes will occur to the search platform. The question is whether these changes will boost or reduce their market share.
Bing is beginning to produce a quite systematic pattern, down one month and up the next. Perhaps Bing’s socializing search sidebar will attract a bigger influence to their search platform and overall market share.
The leading Chinese search engine Baidu continues to drop in shares. With the other leading search engines enhancing their language translation capabilities Baidu may continue on its downward spiral.
Search Engine Market Share July 2012Read time: 1 minutes