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Search Engine Market Share July 2009

‘Baidu’ Makes an Appearance in Market Share While Bing all but disappears in July

A few new developments have been added to the July 2009 Search Engine Market Share blog.

Bing Hardly Makes A Dent In 2nd Month of Operation

There are 3 key findings with this months market share report.

Google Continues To Dominate But Sees Another Market Share Decline

Interesting update for our fellow SEOs in Toronto: Since November 2008, Google has lost 4.15% of their market share.  Statistics seem to show that the only real movers during this time have been Baidu and the small search engines that are marked under the ‘Other’ category.  Microsoft has also shown a small improvement.

Yahoo! Sees a Market Share Improvement for First Time in Over a Year!

Albeit small, Yahoo! seemed to hold its own for the first time in July 2009.  After a continuous tumble in market share, Yahoo! went from a 7.15% share to 7.16%.  The search engine is down from 9.69% in July 2008.

Bing Not Making Any Bonging Noises

Microsoft has to be disappointed.   We saw bus advertisements, we watched television ads, we see Bing everywhere on Microsoft sites.  Yet the overall improvement of search engine market share is negligible.  Did Microsoft expect to compete with Google straight away?  Probably not.  But were they hoping the buzz would elevate them to a noticeable difference (perhaps as much as Yahoo!) – I think so.  Overall, Microsoft search market generated a share of about 3.26% in July 2009.  Now consider that in May 2009 the total market share was only 3.10% and you get an idea of the small impact that Bing made.  Much like a movie that flops in opening weekend, Microsoft search was down from its previous month.

Market Share Summary – July 2009

#1 Google – 78.45% of market share in July 2009. Down from 78.60% in June 2009 and down from 80.08% in July 2008.

#2 Baidu – 8.87% of market share in July 2009. Up from 8.77% in June 2009 and up from 3.89% of market share in July 2008.

#3 Yahoo! – 7.16% of market share in July 2009. Up from 7.15% in June 2009 and down from 9.69% in July 2008.

#4 Microsoft & Bing – 3.26% of market share in July 2009.  Down from 3.32% in June 2009 and down from 3.56% in July 2008.

Post By DJ (154 Posts)

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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