The Shift in Market Share From 2012 to 2013
Over the past year many changes have occurred with the four search engine giants. Google remains to dominate the market but has only made a slight increase in shares. Yahoo!’s changes have been gaining recognition in market share. Bing makes a slightly greater gain than Google in the past 12 months. While Baidu makes the most dramatic drop over the year. Statistic provided by Net Market Share.
Google is Put to the Test
Even though Google is looking up in market share from last January, their dominance continues to fluctuate in accordance to its innovative competition. Brace yourself for Google to release something cutting edge soon.
Yahoo! Down From December
Yahoo!’s growth over the past 6 months has been impressive to track. Beating its estimated revenue in the past quarter, expect to see Yahoo! owning above 8% of the market share in February.
Bing Hopes Gain From Facebook Partnership
Since Bing’s alliance with Facebook in April 2012, its shares haven’t seen a great deal of improvement. However, Facebook’s recent Graph Search release, powered by Bing is expected to incorporate more of the search engine’s advertising.
Baidu Down Across the Board
The Chinese search engine, Bing has been on a significant decline over the past year. With considerable slowdowns in revenue growth it’s no shock their market share has also taken a hit.
As if yahoo is still even in this competition 😛
One thing I am highly looking for is the Facebook’s new open graph search. This actually seems very promising, and considering the Bing partnership, I believe Google may take a few drop spikes here and there.
If it was my choice though, I would have partnered with Google to begin with. Seeing as Google is a competitor to Facebook with their Google +, I can see how why they did not.