Search Engine Market Share January 2013

The Shift in Market Share From 2012 to 2013

Over the past year many changes have occurred with the four search engine giants. Google remains to dominate the market but has only made a slight increase in shares. Yahoo!’s changes have been gaining recognition in market share. Bing makes a slightly greater gain than Google in the past 12 months. While Baidu makes the most dramatic drop over the year. Statistic provided by Net Market Share.

Google is Put to the Test

Even though Google is looking up in market share from last January, their dominance continues to fluctuate in accordance to its innovative competition. Brace yourself for Google to release something cutting edge soon.

Yahoo! Down From December

Yahoo!’s growth over the past 6 months has been impressive to track. Beating its estimated revenue in the past quarter, expect to see Yahoo! owning above 8% of the market share in February.

Bing Hopes Gain From Facebook Partnership

Since Bing’s alliance with Facebook in April 2012, its shares haven’t seen a great deal of improvement. However, Facebook’s recent Graph Search release, powered by Bing is expected to incorporate more of the search engine’s advertising.

Baidu Down Across the Board

The Chinese search engine, Bing has been on a significant decline over the past year. With considerable slowdowns in revenue growth it’s no shock their market share has also taken a hit.


Vanessa is fresh to the world of Internet marketing but as a digital native, she is quickly catching up to speed. Working at TechWyse as a social media coordinator since May 2012, she aspires to learn all aspects of this fast-paced industry.

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  • avatar

    As if yahoo is still even in this competition 😛

    One thing I am highly looking for is the Facebook’s new open graph search. This actually seems very promising, and considering the Bing partnership, I believe Google may take a few drop spikes here and there.

    If it was my choice though, I would have partnered with Google to begin with. Seeing as Google is a competitor to Facebook with their Google +, I can see how why they did not.

  • avatar


    Despite that Baidu went down in their annual projections past year, I can see this search engine working hard their way to gain a bigger share on the market and this fact is obvious. You, as many other people, are already considering Baidu among the big search engine contenders, while for the past few years only Google, Yahoo and Bing were considered predominant in the market.

    I think there will be too much to talk about Baidu this year, but only time will tell.

  • avatar

    It’s good to see other big boys standing up to the competition.
    This is only going to make things better for webmasters and search engine optimizers.


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