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Search Engine Market Share January 2009 – Happy New Year Google!

Businesses need to know where people are going to make their searches.   A smart business owner wants to know these trends and make sure that their company is represented well on the search engines.  A trend is certainly unfolding amongst the big search engines.  The big one is that Google continues to gain market share and Yahoo! continues to drop.

Google Makes the Single Biggest Gain In January 2009

Search Jan-09 Dec-08 Nov-08
Google 81.48% 81.26% 81.11%
Yahoo! 10.22% 10.43% 10.47%
Bing 2.95% 2.96% 3.00%
AOL 1.94% 1.96% 2.01%
Live 1.67% 1.59% 1.56%
Ask 0.97% 0.96% 1.03%
Other 0.12% 0.13% 0.13%

For a change I think that it is worth mentioning not only the trend of Google’s continued rise, but the ramifications of a dwindling search market with Yahoo!.  Those that follow search engine news know that Microsoft tired and failed to buy Yahoo! in 2008.  The feeling was that it was undervalued.  If this trend continues, month after month, the board at Yahoo! and its shareholders may have to wonder whether they shouldn’t have taken the offer when they could have.

Here are the movers in January 2009

More SEO Reading?

Read Colin’s Search Marketing Outlook for 2009

Post By DJ (154 Posts)

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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