Search Engine Market Share for February 2012

Baidu Makes Gains and Google Pays the Price

We saw another big jump for Baidu who’s up 6.22% over January. With Baidu’s climb comes a loss for Google who dropped to their lowest (but still dominant) position so far this year at 75.68%. Yahoo! and Bing remained steady staying with 0.3% of their market share from last month — at roughly 6% and 4% respectively.

Google Slips. Anomaly or Reality?

Last month we saw Google dip 8.79%. We’ve seen dramatic dips like this in the past where Google has regained share. No doubt Baidu in China is influencing these dramatic shifts.

Yahoo! Retains its Users But Fails to Gain Share

Yahoo! once the world’s dominant search engine is hanging on by a thread at 5.92% desktop search engine market share.

Bing Makes Modest Gains Year Over Year

Credit to Bing for entering the search game so late in the going; but the search engine has failed to make a significant dent sitting at just 4.24%.

Baidu Climbs High

Baidu jumped to 11.95% search engine market share up from 5.73% last month. We’ve seen big jumps like this in the past only to have the number stabilize the next month. We’ll be watching closely to see how the numbers ring in come month’s end.


I’m the SEO Director at TechWyse. I’ve been published in Moz, I love headphones and all things internet marketing. I hang out on the conceptual side of SEO and it’s a blast! Please find me on Twitter @StrategyInventr I'd love to connect with you!

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