Internet Marketing March 2nd, 2010
Granted Bing also has the least amount of market share of the 3 big search engines, it is nice to see all of the recent marketing efforts pay off for the new search engine. At 3.39% of all searches conducted in February 2010, Bing raised its market share by .23%.
The other 2 English speaking search engines, Google and Yahoo! did not enjoy the same growth.
Perhaps all the Olympic hype had Googlers too busy to make searches. Even with the drop of .06% in searches conducted, we don’t think Google is all that worried considering they enjoy an overall search engine market share of 85.74%.
Yahoo! has done a lot this month to show us that they still do care about their search engine. They made a fantastic deal with Twitter and announced more details of the recent agreement with Microsoft. This did not translate however, into more search engine market share. Perhaps this will be seen next month. If the current rate of decline continues Yahoo! will have less than 6% market share for the first time since its inception 15 years ago. Oh – and happy 15th birthday Yahoo! Keep the recent efforts coming!
Was it the wonderful Olympic coverage? Was it many of the new additions to the search engine? Was it the traditional media advertising blitz being done by Microsoft? We aren’t sure, but we do know the search engine is back up to the market share percentage they had in September 2009.
#1 Google – 85.74% of search engine market share in February 2010. Down from 85.8% in January 2010 and up from 82.26% in February 2009. #2 Yahoo! – 6.09% of search engine market share in February 2010. Down from 6.15% in January 2010 and down from 7.92% in February 2009. #3 Bing – 3.39% of search engine market share in February 2010. Up from 3.16% in January 2010 and up from 3.00% in February 2009. (when branded as Bing and Live)