Another month and another increase in the prophetic search market share for Google. While the percentage increase may seem somewhat small, month to month the growth is actually quite rapid. Consider that this time last year Google had a market share of 77.27% compared to a February 2009 share of 81.57% and then understand that this increase has to come at the hands of other search engines and you begin to understand the impact.
Google Makes Biggest Gain Again In February 2009
Google On The Rise
The continued domination of Google search continues. The continued trend has traumatic impacts on the way the company does business. Since 4% more people search on Google then they did at this time last year, think about the impact that Google Adwords revenue has. Also consider the impact of having the toolset of Google exposed to 4% more searchers and also the fact that Google is acting as a traffic director for this increase.
Microsoft Search Beginning to Incline
The trend also reveals some interesting information about the rise of the Bing and Live search product over the last year. While the overall market share is down for Bing and Live from this time last year the trend over the last several months is that it has begun an incline – especially the Live product. Do you think Bing is excited about Kumo?
Yahoo! Continues the Downward Spiral
The rise of both Google and Microsoft over the last year is coming at the expense of Yahoo! Is anyone surprised that they are aggressively delving into other areas of business? Is 2009 finally going to mark the sale of Yahoo! to one of the search giants marked above?
Yahoo! is down to 10.07% from 10.22% in January 2009. They are also down from this point last year where they had 12.23% of the market share. Trouble is brewing for Yahoo!
Market Share Summary
- #1 Google – 81.57% of market share. Up from 81.48% in Jan 2009 and 77.27% in Feb 2008.
- #2 Yahoo! – 10.07% of market share. Down from 10.22% in Jan 2009 and down from 12.23% in Feb 2008
- #3 Microsoft – (Bing and Live Combined) 4.71%. Up from 4.62% in Jan 2009 but down from 6% in Feb 2008