Internet Marketing September 3rd, 2015
Yahoo!’s search engine market share continues to be on the rise. Yahoo! is standing at 10.05% search engine market share, an increase of 3.98% since 2014. For the past 6 months, Bing’s search engine market share has been increasing and is now standing at 10.80%. Google, on the other hand, with 66.74% market share, experienced a decrease of 3.49% since July 2015 and 0.89% since August 2014. Source: Net Market Share
Mobile usage continues to be on the rise and search engines are making improvements to provide mobile users a better user experience. Bing announced “Bing Snapshots”, which will deliver relevant search information for any app installed on an Android device. Similar to Google’s “Now on Tap”, Bing Snapshots will be able to provide answers and content without leaving the Bing app. Bing’s move on in-app search capability will be beneficial in capturing more mobile users.
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Early August, Google announced their new holding company called Alphabet Inc. By restructuring their operations, companies within Alphabet will be seeing more independence. Sundar Pichai will be taking on the role as Google’s new CEO and focussing on innovation and creating new opportunities for Google. Sundar Pichai is incredibly talented and played an important role for Google’s Toolbar and Chrome. Under Sundar’s leadership, many people are expecting to see greater growth for Google.
Yahoo! has recently expanded and adding resellers to their Preferred Partner Program by partnering with ReachLocal, a small business marketing platform. This partnership will allow Yahoo! to tap into more small and medium sized businesses. Yahoo!’s Preferred Partner Program is very similar to Google’s Preferred SMB Partners in AdWords and will provide more options to reach deeply into the SMB market.