Internet Marketing December 16th, 2008
Well, I certainly think demand for internet marketing services has improved and will continue to over the coming years. As more and more companies go online to do business and learn the ways of the Internet, the need for excellent marketing strategies will increase, as this need increases, a demand for successful internet marketing campaign will increase as well. How can that successful campaign can be generated?
This is where our Toronto based company likes to dig in and strategize.
Many people ask me for tips to ensure the rollout of a strong internet marketing campaign.
So without further adieu, here are my golden rules:
You’ve finally started your online business. Now you need to have a successful internet marketing campaign. You can kick-off your campaign by identifying your goals early on and make everything you do propel yourself toward that goal.
Every online business caters to the interests and demands of customers in one form or another. Identifying your customer is your next step. For example, if you are a luxury class hotel in Philadelphia, your customers include travelers, business people and more. Here you might be defining a broad segment of customers.
You need to further understand your customer landscape for promoting your campaign to the right audience. If your campaign is to be successful it must be focused at the right customer. For instance if you’re an ‘affordable luxury class hotel’, obviously your customers will be people looking for both of those qualities. You need to know exactly who you are after and make sure the promotional medium you use is correct. Also don’t allow yourself to get too narrowly focused!
What to do once you get someones name to call? Seldom will you make a business deal the first time you get into contact with a potential customer. According to stats it may require 7 contacts before the prospect buys your product or service. So you must keep a strong follow-up system for making your campaign more effective. Get their email contacts and consent to keep in touch with helpful information for them and make sure you do it properly. This will improve your conversion rate.
Ultimately you want people to buy right? Make your offer irresistible! Your offer should make them feel great enough to buy. Allowing the customer to make an easy first purchase can fetch your site a good first impression. The customer will in all probability come back to you for purchases since they have a previous pleasurable experience with you.
It might cost you something to win a customer but the costs pale in comparison to the value he may add to your business in the long term. This is the way you should build a long lasting relationship with your customers, that makes much sense to your business.
For gauging the success rate of your campaigns you need to gather information to measure the effectiveness of your campaign, total inquiries, how many succeeded to make a profit over the lifetime of the customers etc. Also if it’s a long term campaign these figures can tell you if you need to make modifications along the way.
Last but not the least is analyzing the figures you got from tracking your campaign. If it’s not you need to find out why by checking the above said elements- whether the offer is not working, was there too much risk for the customer, was it of the advertising medium, or was it because of our improper follow-up. This will give light on what went wrong and how you can fix it to make the campaign successful. Keep trying till you find the win-win formula.
So what next? I particularly like an article written by our own "DJ" explaining what things you should look for when choosing your internet marketing company.
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on
Good rules to follow! Today’s internet audience has matured and become more sophisticated in its expectations and delivery of information. No longer can one just throw up a site and expect to immediately generate business. A website needs to be made ready for the internet audience and for this your golden rules will do the trick.
on
These are very good tips. I think the type of business also has a major role in determining the campaign. Another point to add is always consider an experienced and qualified internet marketing company to kick on your marketing campaign.
on
Single marketing tactic! Sounds odd to me Dylan. If that tactics fails – we lost time, money and even missed a golden opportunity. All website owners want to get the greatest advantage from the money they do spend on marketing and promotion.
Good and Informative post
Steve
on
Great article with 8 ‘D’ golden rules. More people need to understand last point. Too often, people seem to imagine running an internet-based business as making fast money while working from their hammocks and when that does not happen they desolate it. After trying and testing one should need to etch out their unique online marketing strategy, and that would be your single line of attack. It is stated that one of the cardinal rules of Internet marketing is relying on a single marketing tactic.
on
These are great tips. Very helpful thank you Asha! But many internet marketers are trying to make money without even realizing what on earth they’re doing online. I think the factors-‘who is your customer’ and ‘what is your offer’ count a lot in determining the success of each campaign.
on
I never thought about the point number 6 (customer lifetime value), it’s awesome. I know about up sells and their importance, however I think about it after…Another great point is tracking our campaign whereabouts. Only by looking at the metrics can we assess how well our online marketing efforts are doing. Nice collation.
on
W.r.t to this article let me say that viral marketing is also a very effective tool to market a business over the internet. In fact internet is the ideal place for viral marketing. Informative post by the way.
on
A job very well done. Thanks for the great insights and hints. Even if youve created a good site by following every rule as others said great, you wont be getting visitors if your marketing strategy fails. Everyday you check your stats but the visitors aren’t arriving. What are you doing wrong? It’s not your site; it’s your online marketing strategies. These are really golden rules to follow for better online performance.
on
Good article! The 8 D’s that you have listed are a must for any business to succeed online. In the tumultuous territory of the online marketplace you need to distinguish yourself to be heard. It’s not often the loudest who are heard here, it’s the shrewdest. Your tips will show the way to be the shrewdest.