Internet Marketing Week At A Glance- Nov 7

Internet Marketing November 9th, 2009

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Our first full week of November and lots of excitement in the internet marketing world to discuss in this weeks blog. 

Internet Marketing Headlines

You will notice a clear theme in this weeks post and that is the rise of the Smart Phone as the newest marketing vehicle for business.  We are seeing this with significant news in both analytics and acquisitions.

Google Acquires AdMob

Google today announced that they were purchasing AdMob for $750 million dollars.  Not unlike Google’s earlier purchases of YouTube and Urchin, this purchase illustrates the foresight of the company in purchasing one of the biggest mobile advertising companies just as the mobile industry is set to explode.  How long do you think it will be before our Google Adwords interface has a new content network for mobile? 🙂   You can see all of Google’s acquisitions here.

Google Offers Expanded Mobile Reporting Features in Google Analytics

A true indicator of the increasing usage of the Smart Phone, Google is now giving more detailed analytics for people viewing websites through an iPhone (or any other mobile device).

Reasons Why You Should Bid On Your Own Name In Pay Per Click

Our very own Matt wrote a good article on our blog discussing one of the items that we get from clients.  Why should a company bid on its own name in Pay Per Click.  Definitely worth a read before making your own conclusions.

Google Honours Sesame Streets 40th Birthday Last Week

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If you are a ‘Googler’ you probably noticed a different Sesame Street character each day last week.  An interesting commemoration given how involved Google has gotten in video over the last year!

Wishing Firefox a Happy Birthday!

Its been five years since the techno nerds at Mozilla gave us Firefox.  Many people see this company as a key contributor in the growth of internet browser features.  They certainly gave IE a kick in the butt and have recently been joined by Google’s own release ‘Chrome’.  Five years later Firefox now accounts for approximately 25% of internet browsing market share.

Post By DJ (195 Posts)

DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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DJ has been a high profile Internet Marketer since 2001. He is the CEO of TechWyse and as a passionate member of the internet marketing industry is a key contributor on the 'Rise To The Top' Blog.

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